Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
0001163
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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March 25. 1922 EXHIBIT O R S HERALD 45 "The Curse of Drink" staged by Sid Smith and Jimmie Adams, comedians of Hallroom Boy comedies. "Little Napolean," the chimpanzee with the "human" brain, appearing in Anchor Film Company pictures. Goldwyn Sales Council. These five men under the chairmanship of Director of Sales Cecil Maberry (center) will direct the selling of the company's product. Top, left to right: Samuel Eckman, Jr. and J. E. Flynn, sales managers. Bottom, left to right: Howard Dietz, director advertising and publicity, and W. F. Rodgers, manager of distribution. "Freckles" Barry, star of First National's "Penrod, shows he's a real American boy. Patsy Ruth Miller in Fox "Up and Going." Tossin' the medicine ball daily is Thos. H. Ince's cure for all ills. Georges Benois explains camera to Richard W. Tully, producing "The Masquerade" for First National. Maud Ballington Booth, "Little Mother of the Prisons," poses w.th players at Hal Roach studio.