Exhibitors Herald (Dec 1921 - Mar 1922)

March 25, 1922 EXHIBITORS HERALD 71 "What the Picture Did For Me" VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright, 1922 You are especially invited to contribute regularly to tbis department. It is a co-operative service FOR THE BENEFIT OF EXHIBITORS. TELL US WHAT THE PICTURE DID FOR YOU and read in the HERALD every week what the picture did {or tne other fellow, thereby getting the only possible guide to box office values. Address "What The Picture Did For Me," EXHIBITORS HERALD. 417 S. Dearborn St. Chicago. Associated Exhibitors Hills of Missing Men, with J. P. McGowan. — Good. Ran this to good attendance for two days. These McGowans have the stuff all right. — Luna theatre. Brooklyn, N. Y. — Neighborhood patronage. What Women Will Do, with Anna Q. Nilsson. — One of the best pictures that we have ever run. — Shelly & Windbeil, Orpheum theatre, Amsterdam, N. Y. — Transient patronage. The Riddle: Woman, with Geraldine Farrar. — Not satisfactory to our patrons. — T. G. Thompson, Grand theatre, Rochester, N. Y. — General patronage. The Sin of Martha Queed, an Allan Dwan production. — A very entertaining picture. Mary Thurman certainly does make a hit with the ladies. — Luna theatre, Brooklyn, N. Y. — Neighborhood patronage. First National My Boy, with Jackie Coogan. — We had all the children for miles around on the first day's showing. The first time in our history that we had more children than adults. The two succeeding days we ran into very cold weather and consequently fell down, but the picture will please the grownups, especially those who have children. The acting of this small lad is positively wonderful. Some say they can see some of Charlie Chaplin's actions in this picture. — W. H. Creal. Sr., Suburban theatre, Omaha. Neb. — Neighborhood patronage. Dangerous Business, with Constance Talmadge. — The boys said it was a corker. Some of my best patrons roasted Mis:' Talmadge for allowing herself to play in the risque bedroom scene. Directors should eliminate bedroom acts in these censoring days. — Philip Rand, Rex theatre, Salmon, Idaho.— Small town patronage. Tol'able David, with Richard Barthelmess. — The public and press lauded the star, the play and director. Personally matched the picture at almost every show, I liked it so well. Very good business all week. Make all the promises you wish on this one. You can't make it tot' strong. — Frank L. Browne. Liberty theatre. Long Beach, Calif. — General patronage. The Invisible Fear, with Anita Stewart. — Not up to Anita Stewart's standard, but entertaining. Star is well liked here. Will go over anywhere. — A. L. Latta, Royal theatre, Ashland, Wis. — Neighborhood patronage. Hail the Woman, a Thomas H. Ince production. — The picture went over bie and enjoyed a week's capacity business. — William Noble. Broadw-ay theatre. Oklahoma City, Okla. — General patronage. Her Social Value, with Katherine MacDonald. — A satisfactory picture, if your people like MacDonald. Mine don't care much for her. — Raymond Gear, Mayflower theatre, Florence, Kan. — General patronage. THE LAST OF THE MOHICANS, a Maurice Tourneur production.— With zero weather, up against it for advertising, and two big local entertainments to buck, at just noon I got busy and filled autos with a crowd of howling high school boys who used bells, horns, drums and megaphones. One, dressed as a cowboy, strapped his saddle on the radiator and rode a bucking Ford. Others secured some remarkable Indian war bonnets, dressed and painted up as Iroquois, got on ponies, and we had a parade. Signs and handbills told the hour. We got a crowd thirty minutes after the parade that nearly put us over. Picture wonderful. Pleased all. — Philip Rand, Rex theatre, Salmon, Idaho. Cabiria, with a special cast. — ? ? ? Can't put in print what I think. Receipts $5. Tax 60 cents. For me $4.40, and that was $4.40 too much. Deserved a threshing for booking such a picture. — Mrs. W. M. Kimbro, Greenland theatre, Greensboro, Ga. — Small town patronage. Trust Your Wife, with Katherine Mac CONWAY TEARLE in a scene from "Love's Masquerade," a new Selznick picture. Donald. — Not as good as most of her pictures. However, gave fair satisfaction. — W. H. Goodroad, Strand theatre, Warren, Minn. — Neighborhood patronage. The Girl in the Taxi, with Mr. and Mrs. Carter De Haven. — This, being very different from the average offering, comes as a sort of relief, as it is of the lighter vein, and while some will say there is not much to it, however it is good entertainment and very clever. Present average business two days. — W. H. Brenner, Cozy theatre, Winchester, Ind. Tol'able David, with Richard Barthelmess. — Fine. It pleased 99 per cent. Barthelmess' work is excellent. Boost this one. — Raymond Gear, Mayflower theatre, Florence, Kans. — General patronage. A Small Town Idol, a Mack Sennett production. — Have read many laudatory comments on this super-special, but aside from the one reel where the cross-eyed actor is seen watching the picture he has starred in, which was very funny, my patrons failed to see why this feature should be rated as more than a program picture. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. — General patronage. Sowing the Wind, with Anita Stewart. — The best picture with this star since In Old Kentucky. Sowing the Wind is a special, if there ever was one. Book it. advance your admission, and watch the results. I had them come back at night and see it again. Men, it's wonderful. — W. E. Elkin, Temple theatre, Aberdeen, Miss. — Neighborhood patronage. The Old Swimmin' Hole, with Charles Ray. — Used it for school benefit. Excellent picture for that purpose. Ray's pictures are all clean. No sex stuff. — R. J. Ball, Star theatre, Finley, N. D. — Neighborhood patronage. Jim the Penman, with Lionel Barrymore. — Lionel has never been able to please here, but this was an exception. Consider this remarkable. — H. J. Graybill, Family theatre, Bridgeport, O. — Neighborhood patronage. Stranger Than Fiction, with Katherine MacDonald. — Not up to the regular standard of this star. However, the performance of Katherine MacDonald was good and she is rightly rated as a star. The different angles of the story did not match up as a smooth-going story and picture has a little too many serial stunts for my patrons. Business average first day. Very poor second. — W. H. Brenner, Cozy theatre, Winchester, Ind. Scrambled Wives, with Marguerite Clark. — This is a dandy. My patrons like this star and enjoy this class of picture. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. — General patronage. Pilgrims of the Night, with a special cast. — Only fair. Paid too much money for it, considering the p'cture. — Raymond