Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
0001190
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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72 EXHIBITORS HERALD March 25, 1922 EDWARD SLOMAN, director of "Shattered Idols" with Frankie Lee on his lap, and a number of youngsters who were used for atmosphere in the FrothinghamAssociated Producers production distributed by First National. Gear, Mayflower theatre, Florence, Kans. — General patronage. The Girl in the Taxi, with Mr. and Mrs. Carter DeHaven. — Quite humorous. Pleased everyone. Not as good as Twin Beds. — H. J. Graybill, Family theatre, Bridgeport, O. — Neighborhood patronage. Bob Hampton of Placer, a Marshall Neilan production. — This is a wonderful production in every way. Beautiful scenery. Good acting and a splendid story. Book it and advance your admission. You can't go wrong. — W. E. Elkin, Temple theatre, Aberdeen, Miss. — Neighborhood patronage. R. S. V. P., with Charles Ray.— This is Charles Ray's poorest picture, but with star's popularity business was good, considering the bad weather. — A. I. Latta, Royal theatre, Ashland, Wis. — Neighborhood patronage. Woman's Place, with Constance Taimadge. — Not up to the mark for a "Connie" picture. Drew well on account of it being "Go-to-Theatre Week." Larry Semon in The Saw Mill on the same bill. The least said about this the better. — Frank L. Browne, Liberty theatre, Long Beach, Calif. — General patronage. My Lady Friends, with Mr. and Mrs. Carter DeHaven. — Some thought it good, while others didn't like it at all. Personally, I don't consider it worth the money, and am glad that this is the last one of their productions through First National. — Raymond Gear, Mayflower theatre, Florence, Kans. — General patronage. Dinty, a Marshall Neilan production. — This is indeed a wonderful production. Full of tears and smiles. Our patron? stopped to askwhen we would have another like it. — J. J. Hoffman, Happy Hour theatre, Burke, S. D. — Neighborhood patronage. The Oath, with Miriam Cooper. — Here is a real picture. Go after it big. Did not make any money on it. — G. H. Jcnkinson, Victor theatre, Minocqua, Wis. Love, with Louise Glaum. — Just fair. Nothing out of the ordinary. — W. E. Elkin, Temple theatre, Aberdeen, Miss. — Neighborhood patronage. Gypsy Blood, with Pola N'cgri. — Abso lutely no good. This is the kind of pictures that call for censors, and should be condemned. It will take a long time for my patrons to get the bad taste out of their mouths. — W. H. Goodroad, Strand theatre, Warren, Minn. — Neighborhood patronage. Married Life, a Mack Sennett production.— A very good five-reel comedy. Didn't do a very big business on it, however.— C. E. Liggett, Liggett theatre, Rosalia, Kans. — Neighborhood patronage. The Old Swimmin' Hole, with Charles Ray. — A truly remarkable production, although the plot is simple. Elimination of subtitles a novelty. Really good throughout. — H. J. Graybill, Family theatre, Bridgeport, O. — Neighborhood patronage. The Sign on the Door, with Norma Talmadge. — We consider this one Norma Talmadge's best picture. Book it. You can't go wrong. It will please your patrons.— A. I. Latta, Royal theatre, Ashland, Wis. ManWoman-Marriage, an Allen Holubar production. — Excellent entertainment. All First Nationals arc good. Have run 60 of ihcm and have not a complaint to make. Wish we could say the same for other distributing organizations. — Crosby Rros., Lily theatre, Buffalo, N. Y. — Neighborhood patronage. The Yellow Typhoon, with Anita Stewart.— Received a lot of compliments from the patrons on this picture. They all liked it, and most of them had road the story. — R. J. Ball, Star theatre, Finlcy, N. D. — Neighborhood patronage. Bob Hampton of Placer, a Marshall Neilan production. — The biggest and best in a decade. Do not pass it by; 100 per cent entertainment. — H. J. Graybill, Family theatre, Bridgeport, O. — Neighborhood patronage. Choosing a Wife, with a special cast. — English scenes, story and actors. Clean and pleasing to those who like society plays of heart interest. Average fan did not like it. This came as an emergency. ■Philip Rand, Rex theatre, Salmon, Idaho. — Small town patronage. The Jack-Knife Man, a King Vidor production. — Just fair. Some parts are good, but as a whole the picture failed to please. No business, due to the name. — W. E. Elkin, Temple theatre, Aberdeen, Miss. — Neighborhood patronage. The Broken Doll, an Allan Dwan production.— Fair picture, is about all we can say for it. Have run worse ones. — W. H. Goodroad, Strand theatre, Warren, Minn. — Neighborhood patronage. The Devil's Garden, with Lionel Barrymore. — Very good picture and you can let your furnace go out when you run it. It's peppy. — Crosby Bros., Lily theatre, Buffalo, N. Y. — Neighborhood patronage. The Leopard Woman, with Louise Glaum. — My patrons don't care for this African desert stuff. Neither do they like Louise Glaum as a star. Lost about one-third of my patrons before show was two-thirds over. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. — General patronage. The Devil's Garden, with Lionel Barrymore. — Will not get by in a small town. Did not make any money on it. — G. H. Jenkinson, Victor theatre, Minocqua, Wis. The Golden Snare, with a special cast. — Curwood's name helped this over, but picture was fine in itself. Many favorable comments. — H. J. Graybill, Family theatre, Bridgeport, O.— Neighborhood patronage. The Sky Pilot, a King Vidor production.— This is a wonderful program picture. The cattle stampede is the most thrilling scene I ever witnessed. This picture is chock full of good action. Book it and advertise it big. — W. E. Elkin, Temple theatre, Aberdeen, Miss. — Neighborhood patronage. Bob Hampton of Placer, a Marshall Neilan production. — Very good picture. — W. H. Goodroad, Strand theatre, Warren, Minn. — Neighborhood patronage. Woman's Place, with Constance Talmadge.— Very pleasing picture. The star always draws well here, and while her pictures are not great productions, they send one's patrons out with a smile which means they will be back next time to see her. — H. P. Stewart, Dreka theatre, DeLand, Fla. — Neighborhood patronage. Mother o' Mine, a Thomas H. Ince production. — A wonderful picture, pleased 100 per cent here. Ran a Toonerville comedy with it. Good business. — W. H. Goodroad, Strand theatre, Warren, Minn. — Neighborhood patronage. Don't Ever Marry, a Marshall Neilan production. — A real good comedy in six parts. — Adolph Kohn, Pastime theatre, Granville, N. Y. — Small town patronage. Scrambled Wives, with Marguerite Clark. — Very good of its kind. Had no complaints. — H. H. Graybill, Family theatre, Bridgeport, O. — Neighborhood patronage. The Woman in His House, with Mildred Harris. — A 100 per cent attraction. It pleased all and I had dozens of favorable comments. No business on account of opposition. — W. E. Elkin, Temple theatre, Aberdeen, Miss. — Neighborhood patronage. The Last of the Mohicans, a Maurice Tourncur production.— Those who had read the story were delighted with this melodrama, but unfortunately those who were unfamiliar with this historical classic appeared to be wondering what it was all about, and many left the theatre before the show was half over. Personally, I prefer pictures with less killing, more pleasing entertainment, and a happier ending. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. — General patronage.