Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
0001192
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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74 EXHIBITORS HERALD March 25, 1922 think it so good for him. — W. H. Goodroad, Strand theatre, Warren, Minn. — Neighborhood patronage. Madame X, with Pauline Frederick. — 100 per cent entertaining. Sad, but will appeal to women. Play and go after it, and advertise this one. — L. L. Connor, Victory theatre, Cambridge, N. Y. — Neighborhood patronage. Earthbound, with a special cast. — A play built on the proposition that there is no God, no sin and no future life. In this there was a good cast but the basis for the play was unpopular and failed to please. Wouldn't advise too much exploitation. Play it as a program picture and let it go for what it is worth. — J. C. Jenkins, Auditorium theatre, Neligh, Neb. — General patronage. Polly of the Circus, with Mae Marsh. — Not as good a picture as we expected. Pleased about 50 per cent. — L. M. Rothweilcr, Palace theatre, Bison, Kan. — Small town patronage. The Brand, with a special cast. — A real Northwest picture, one that will make your patrons talk about it. Business good. — Silverman Brothers, Strand theatre, Altoona, Pa. — General patronage. Madame X, with Pauline Frederick. — Good picture. — J. W. Schmidt, Grand theatre, Breese, 111. — General patronage. Madame X, with Pauline Frederick. — An extra good picture. Everybody satisfied.— Schaghticoke Amusement Ass'n.. Town Hall theatre, Schaghticoke, N. Y. — Neighborhood patronage. A Voice in the Dark, with Irene Rich. — A mystery play revolving around a murder. Cast well chosen and did excellent work. Direction 'good and photography excellent. Business poor but it is not chargeable to the picture. Would ad A Few Prominent Electric SIGN INSTALLATIONS Woods Theatre, Chicago Birtmore Theatre. Chicago Allen Theatre. Cleveland. Ohio Five Points Theatre. Cleveland, Ohio State Theatre. Pittsburgh. Pa. Pantheon Theatre, Toledo. Ohio Oliver Theatre. South Bend. Indiana C apitol Theatre. St. Paul. Minnesota Costello Theatre. New York City Family Theatre, Cincinnati. Ohio Capitol Theatre, Detroit. Michigan Delft Theatre. Marquette. Michigan Strand Theatre. Battle Creek, Michigan Parkway Theatre. Madison. Wisconsin Garrick Theatre. Duluth. Minnesota Specialists in Electrical Theatre Displays Lu-Mi-Nus Signs, Inc. 1400 Michigan Blvd. Chicago vise playing it at regular prices. — J. C. Jenkins, Auditorium theatre, Neligh, Neb. — General patronage. Milestones, with a special cast. — Lay off this one. It keeps them out of the theatre.— E. J. Degenhardt, Princess theatre, Mendota, 111. — Neighborhood patronage. Don't Neglect Your Wife, with a special cast. — Good photography. Otherwise nil. Poorest Goldwyn we have ever shown. Don't book it. — Johnson Bros., Johnsonian theatre, Ripley, N. Y. — Small town patronage. Dangerous Curve Ahead, with a special cast. — To the many good reports I have read on this picture, just put me down "ditto." — E. Saunders, Saunders theatre, Harvard, 111. — General patronage. The North Wind's Malice, with a special cast. — A very good program picture. Entertained and drew well. — Will F. Taddiken. Elite theatre, Morganville, Kan. — Neighborhood patronage. Scratch My Back, with a special cast. — Good picture but didn't make me money. — L. W. Splichal, Empress theatre, Bancroft, Neb. Out of the Storm, with a special cast. — Good show. — W. T. Biggs, Unique theatre, Anita, la. — Neighborhood patronage. Metro Peacock Alley, with Mae Murray. — The best bet of the year so far. This is the kind of picture that will get the business back on a paying basis, and Mr. Leonard and Miss Murray are certainly entitled to the hearty thanks and co-operation of the exhibitors. (Come again, Bob). Go after this one, Brother Exhibitors, and make lots of noise and make it often. It will stand up to any promises you can make for it. — G. O. Monroe, Gilbert theatre, Beatrice, Neb. — Neighborhood patronage. The Little Fool, with a special cast. — Good entertainment. — Mrs. M. Kimbro. Greenland theatre, Greensboro, Ga. — Small town patronage. The Man Who, with Bert Lytell.— Somewhat silly, but was a fair comedy. Had eleven people, so can't tell what they thought of it. — R. Ross Riley, Wigwam theatre, Oberlin, Kan. — General patronage. The Golden Gift, with Alice Lake— Big houses at all shows. — William Noble, Criterion theatre, Oklahoma City, Okla. — General patronage. A Trip to Paradise, with Bert Lytell.— A very good picture. Gave satisfaction to my patrons. — P. J. Burford, Princess theatre, Doniphan, Mo. — Neighborhood patronage. Toys of Fate, with Nazimova. — One of the most entertaining stories this star has used. A good show. — Schmock & Crouse Co., Ideal theatre. Bloomer, Wis. — Neighborhood patronage. Paramount Fool's Paradise, a Cecil B. De Mille production. — An absolute knockout in every way. It has everything and_ we turned people away at advanced prices. The kind of "big" picture people like. — H. P. Stewart, Dreka theatre, DeLand, Fla. — Neighborhood patronage. Three Live Ghosts, a Cosmopolitan production. — An excellent picture which charmed all that saw it, with good business prevailing. — William Noble, Capitol theatre. Oklahoma City, Okla. — General patronage. One Glorious Day, with Will Rogers. CLEO MADISON, who "came back" strong in "The Law and the Woman," the Paramount picture directed by Penryhn Stanlaws. The picture was excellent and enjoyed big business. — William Noble, Capitol theatre, Oklahoma City, Okla. — General patronage. , The Little Minister, with Betty Compson. — A very good business getter, but I did not do much on account of a big storm. Very good acting in this picture.— C. E. Liggett, Liggett theatre, Rosalia, Kan. — Neighborhood patronage. THE INSIDE OF THE CUP, with a special cast. — Good. Even had a bootlegger tell me he had seen it three times and enjoyed it more each time. Get the preachers in on this one. A powerful sermon. — C. M. Hartman, Liberty theatre, Carnegie, Okla. Just Around the Corner, a Cosmopolitan production. — Good, but lots of my patrons did not care for it. Too much sob stuff. — J. N. Schwartzwalder, Universal theatre, Auburn, N. Y. — General patronage. The Little Minister, with Betty Compson. — Beautiful production. Betty Compson fine, and the three church deacons worth the price of admission. Drew better than any picture we showed during February. Scenery and artistic effects very good. — Horn & Morgan, Star theatre, Hay Springs, Neb. — Small town patronage. The Inside of the Cup, with a special cast. — Only wish the producers would absorb some of the doctrine this picture conveys. It would make exhibiting much more pleasurabl e. — Cowan Oldham, Dixie theatre, McMinnvillc, Tenn. — General patronage. Saturday Night, a Cecil B. De Mille production. — Excellent, as I have found all Cecil B. IV Mille productions. Business good on a five-day showing. — J. N. Schwartzwalder, Universal theatre, Auburn, N. Y. — General patronage. Boomerang Bill, with Lionel Barrymore.— Excellent. A mighty good picHue with a good capable cast. Fine photography. Picture will please. — J. Carbon e II. Monroe theatre, Key West, Fla — Neighborhood patronage. Exit The Vamp, with Ethel Clayton.—