Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
0001193
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
August 29, 2022
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March 25, 1922 EXHIBITORS HERALD 75 Not as good as some other of her pictures, but only two or three walked out on it. — Raymond Gear, Mayflower theatre, Florence, Kan. — General patronage. The Whistle, with William S. Hart.— This one pulled them in although it was raining and a very bad night. — J. Williams, Cozy theatre, Checotah, Okla. — Neighborhood patronage. Under the Lash, with Gloria Swanson. — Pleased about 25 per cent. Business good the first day and the next three days terrible. Run this picture four days to my sorrow.— J. N. Schwartzwalder, Universal theatre, Auburn, N. Y. — General patronage. Moran of the Lady Letty, with Dorothy Dalton and Rodolph Valentino. — At last Miss Dalton is furnished with a good scenario, and she proves herself as capable as the balance. Valentino added lots to the picture. A good entertainment.— J. Carbonell, Monroe theatre, KeyWest, Fla. — Neighborhood patronage. After the Show, a William De Mille production. — I didn't see it, but from comments do not consider it a special. My people are not De Mille (either Cecil or William) fans, and as a rule I do not do much business with their subjects. — Raymond Gear, Mayflower theatre, Florence, Kan. — General patronage. The Bride's Play, with Marion Davies. — Fair picture which ran to fair business. Marion is a doll. — Luna theatre, Brooklyn, N. Y.— Neighborhood patronage. The Sheik, with Rodolph Valentino and Agnes Ayres. — Played at 20, 30 and 40 cents, including tax, for three days to big business. Picture pleased 100 per cent— A. I. Latta, Royal theatre, Ashland, Wis. — Neighborhood patronage. O'Malley of the Mounted, with William S. Hart. — A good picture. Pleased. — C. M. Hartman, Liberty theatre, Carnegie, Okla. — Neighborhood patronage. King, Queen, Joker, with Sidney Chaplin.— All in all the picture is a joker on the exhibitors. A poorer one could not be shown. — J. Carbonell, Monroe theatre, Key West, Fla. — Neighborhood patronage. Chickens, with Douglas McLean. — This is sure a good comedy-drama. Had the best Friday night crowd in two months. — J. Williams, Cozy theatre, Checotah, Okla. — Neighborhood patronage. White and Unmarried, with Thomas Meighan. — Poor picture and no drawing card. Lost money with this one. — A. I. Latta, Royal theatre, Ashland, Wis. — Neighborhood patronage. The Sheik, with Rodolph Valentino and Agnes Ayres. — Played this one two nights. Would have done more business the first night if I had not run out of seats. The second night was interfered with by basketball. It made us money and it will you. Book it. — W. C. Allen. Casino theatre, Antwerp, N. Y.— Neighborhood patronage. The Ghost in the Garret, with Dorothy Gish. — A dandy picture. Not much to the story, but they would have liked to have raised the roof, so we should worry about the story. — C. M. Hartman, Liberty theatre, Carnegie, Okla. — Neighborhood patronage. Saturday Night, a Cecil B. De Mille production. — An all around good picture. One that will send them away with a broad smile on their faces. — Luna trierate, Brooklyn, N. Y. — Neighborhood patronage. Love's Boomerang, with Anna Q. Nilsson. — Poor picture. Like all the foreign pictures as yet they haven't come anywhere near our American productions. — J. Carbonell, Monroe theatre, Key West, Fla. — Neighborhood patronage. More Deadly Than the Male, with Ethel Clayton. — An interesting picture. — D. A. Kooker, Happy Hour Theatre, Ewen, Mich. — General patronage. The Grim Game, with Houdini. — Has as much action as a 15-episode serial and a good story to go with it. Fine. — J. J. Hoffman, Happy Hour theatre, Burke, S. D. — Neighborhood patronage. Three Men and a Girl, with a special cast. — A good program picture. Star well liked. — L. M. Rothweiler, Palace theatre, Bison, Kan. — Small town patronage. The Great Moment, with Gloria Swanson. — This one pleased 100 per cent, and this class of picture ought to build back the show business. — J. Williams, Cozy theatre, Checotah, Okla. — Neighborhood patronage. Humoresque, with a special cast. — Good picture, but some say they liked No Woman Knows better. — G. H. Jenkinson, Victor theatre, Minocqua, Wis. The Tree of Knowledge, with Robert Warwick. — A fine play, every foot of it. Pleased everybody. Wonder why Paramount don't make more plays like this one. If you're looking for a good program picture, book it. This picture will keep your audience's interest to the end. — Wapato theatre, Wapato, Wash. — General patronage. What's Your Husband Doing? with Doris May and Douglas MacLean. — Had used this star before in 2Z]/2 Hours Leave. Patrons were so well pleased I did unusual amount of advertising on What's Your Husband Doing? Picture failed to arrive. Substituted Alarm Clock Andy with paper in the box. Have shown What's Your Husband Doing? sine: first booking, however. Very good. Lots of comedy. — Mrs. W. M. Kimbro, Greenland theatre, Greensboro, Ga. — Small town patronage. Experience, with a special cast. — The picture pleased for a return date. — William Noble, Broadway theatre, Oklahoma City, Okla. — General patronage. What's Your Hurry? with Wallace Reid. — Wallace is our best program bet. Draws next to Hart in this town. His automobile stories have been great. — Horn & Morgan, Star theatre, Hay Springs, Neb. — Small town patronage. Lady Rose's Daughter, with Elsie Ferguson.— Another good one that pleased my audience. I like to be able to meet them as they go out and. tell me it was a good picture. — W. T. Biggs, Unique theatre, Anita, la. — Neighborhood patronage. What Every Woman Learns, with Enid Bennett. — Like all of this star's pictures. This one was especially pleasing to the ladies. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. — General patronage. What's Worth While, with a special cast. — A picture that pleased. — C. M. Hartman, Liberty theatre, Carnegie, Okla. — Neighborhood patronage. Too Wise Wives, with a special cast. — This so-called special proved to be no drawing card here, and only pleased 40 per cent of the small attendance. — A. I. Latta, Royal theatre, Ashland, Wis. — Neighborhood patronage. Behold My Wife, with a special cast. — You may bank on this picture to stand up to any explou. ,^n. Get behind it and boost it. U will get you the money, if conditions are right. Business bad here on account of contagious diseases. — C. H. Bells, Opera House, Lenora, Kan. — Small town patronage. The Love Special, with Wallace Reid. The picture pleased and, for a return date, did excellently. — William Noble, Broadway theatre, Oklahoma City, Okla. — General patronage. The Affairs of Anatol, a Cecil B. De Mille production. — This picture probably O. K. for large towns, but did not give universal satisfaction here. — Will F. Taddiken, Elite theatre, Morganville, Kan. — Neighborhood patronage. The Prince Chap, with Thomas Meighan.— Had many favorable comments on this picture. Did not please those who want t' see a fight everv fifteen minutes, but the other 90 per cent thought it was a splendid picture. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. — General patronage. The Frisky Mrs. Johnson, with Billie Burke. — Not very good. — Clarence W. Langacher, New Glarus theatre, New Glarus, W is. Excuse My Dust, with Wallace Reid. — Quite an interesting picture, containing some good automobile driving, a little comedy and some tense situations. Theodore Roberts is really the star in this one. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. — General patronage. The Haunted Bedroo-n with Enid Bennett.— Good star and good picture. — L. M. Rothweiler, Palace theatre, Bison, Kan. — Small town patronage. Sentimental Tommy, with a special cast. — Our Sunday patronage did not like A scene from "Yellow Men and Gold," a new Goldwyn picture written by Gouverneur Morris, and directed by Irvin V. Willat.