Exhibitors Herald (Dec 1921 - Mar 1922)

Page scan 0001194 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
0001194
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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76 E XHIBITORS I1ERAL D March 25, 1922 this one. Played to about 100 people on second day. — A. I. Latta, Royal theatre, Ashland, Wis. — Neighborhood patronage. Her Husband's Friend, with Enid Bennett.— Rather far-fetched. Not true to life, but pleased majority. — C. M. Hartman, Liberty theatre, Carnegie, Okla. — Neighborhood patronage. Humoresque, with a special cast. — My first S. R. O. on this. One night stand. Sure they liked it. Can see why it is Photoplay's best picture produced in 1920. ■ — Clarence W. Langacher, New Glarus theatre, New Glarus, Wis. Silk Hosiery, with Enid Bennett. — This is a very good show. But where do they get the title? Will please majority of any audience. — W. T. Biggs, Unique theatre. Anita, la. — Neighborhood patronage. Pathe The Sage Hen, an Edgar Lewis production.— One of the best program pictures I ever played. A Western packed full of action and real thrills. Wonderful work in this by Gladys Brockwell. More favorable comments on this picture than received on many of the pictures advertised as super-specials. Because of the strong mother theme this picture would go good where Westerns ordinarily fall down. — D. W. Kooker, Happy Hour theatre, Ewen, Mich. — General patronage. The Devil to Pay, with a special cast. — A good picture that did not bring them in. — J. L. Rappeport, Lovejoy theatre, Buffalo, N. Y. — Neighborhood patronage. Passersby, with a special cast. — Good. Old, but doesn't show it, and is interesting and artistic. — Charles Lee Hyde, Grand theatre, Pierre, S. D. — Small town patronage. The Lure of Egypt, with a special cast. — Can't give this picture much. It will do for a change, but it cost me money. It was sold to me as a special. — J. F. Sanderson, Jr., Strand theatre, Winchester, Va. — Neighborhood patronage. Dice of Destiny, with H. B. Warner. — Went over very good. Some of the titles had been cut out, making it a little hard to follow the story. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. — General patronage. Forbidden Valley, with a special cast. — My patrons did not like it and took particular pains to tell me so. We like May MacAvoy, but why did they put her in such a picture? Too much murdering in cold blood. Poorest J. Stuart Blackton production I have ever played. — F. H. Gatcomb, Armstrong's theatre, Vanceboro, Me. — Small town patronage. Smouldering Embers, with Frank Keenan. — Very good. I would run this one again. — Charles Lee Hyde, Grand theatre, Pierre, S. D. — Small town patronage. The Girl in the Web, with Blanche Sweet. — My patrons did not care much for this one. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. — General patronage. Dawn, a J. Stuart Blackton production. — This picture is a little old, but was in good condition. This story is of a boy who becomes blind, teaches a good lesson, and is good entertainment. Business good. — F. H. Gatcomb, Armstrong's theatre, Vanceboro, Me. — Small town patronage. One Hour Before Dawn, with H. B. Warner. — We considered this picture a fair program. — Raymond Schneider, Midget theatre, Metamora, 111. — Neighborhood patronage. R-C Pictures Salvage, with Pauline Frederick. — An old picture but, like The Stealers, has a wonderful kick. You will not miss by playing it. I liked it better than The Lure of Jade, or The Sting of the Lash. — H. W. McCampbell, Auditorium theatre, Carpinteria, Cal. — Neighborhood patronage. At the Stage Door, with a special cast. — Not a special, but a good picture. Pleased 75 per cent. — Raymond Gear, Mayflower theatre, Florence, Kan. — General patronage. The Foolish Age, with Doris May. — I played this picture to the smallest house in history. Doris will have to beat this one to get the money here. Bull Montana was the real star. — H. W. McCampbell, Auditorium theatre, Carpinteria, Cal. — Neighborhood patronage. The Fortune Teller, with a special cast. — Good, — J. W. Schmidt, Grand theatre, Breese, 111. — General patronage. Seven Years Bad Luck, with Max Linder. — This is one that had them all laughing from start to the finish and they told us how well they liked it as they went out. Business only fair, but as good as could be expected.— C. H. Bells, Opera House, Lenora, Kan. — Small town patronage. The Little 'Fraid Lady, with Mae Marsh. — Only an ordinary program picture. Will get over with good comedy. — H. W. McCampbell, Auditorium theatre, Carpinteria, Cal. — Neighborhood patronage. Better Times, with a special cast. — Good. — J. W. Schmidt, Grand theatre, Breese, 111. — General patronage. Realart Little Italy, with Alice Brady.— A very good offering. A little better than the average Brady picture. — W. E. Elkin, Temple theatre, Aberdeen, Miss. — Neighborhood patronage. Hush Money, with Alice Brady. — A good picture but it fell below the usual standard of Alice Brady as a drawing card for a week's run. — Samuel Harding, Liberty theatre, Kansas City, Mo. A Kiss in Time, with Wanda Hawley. — This picture started off fine and held up as long as it lasted, but it didn't last quite long enough. Didn't know I was buying a serial. — Mrs. W. M. Kimbro, Greenland theatre, Greensboro, Ga. — Small town patronage. The House That Jazz Built, with Wanda Hawley. — Good. — J. W. Schmidt, Mgr., Grand theatre, Breese, 111. — General patronage. The March Hare, with Bebe Daniels. — A special little picture with plenty of comedy. Miss Daniels generally pleases. — W. E. Elkin, Temple theatre, Aberdeen, Miss. — Neighborhood patronage. Little Italy, with Alice Brady. — See this star "knocked" real often, but in my town Alice Brady is appreciated. They know a good thing when they see it, I'm proud to say. Little Italy is fine. Alice Brady is a great actress. — Mrs. W. M. Kimbro, Greenland theatre, Greensboro, Ga. — Small town patronage. O Lady Lady, with Bebe Daniels. — Good. — J. W. Schmidt, Grand theatre, Breese, 111. — General patronage. Soldiers of Fortune, with a special cast. — Advertised this as my "February Special," used sixes, ones, photos, slide. Advertised in my weekly program and day before showing mailed postal cards as reminders. Soldiers of Fortune failed to arrive. A telegram announced Hush Money was being substituted. Patrons disappointed and a good many refused to come in. Hush Money, with Alice Brady, is an unusually interesting picture.— Mrs. W. M. Kimbro, Greenland theatre, Greensboro, Ga. — Small town patronage. Sel znicl The Girl From Nowhere, with Elaine Hammerstein. — Miss Hammerstein is Two scenes from "The Girl from Rocky Point," a Pacific Film Corporation production, starring Ora Carew. Milton Ross and Charles Speare appear in support.