Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
0001197
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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March 25, 1922 EXHIBITORS HERALD 79 ard in the special picture. The picture has lots of action and is filled with thrills, but there is too much killing to make pleasant entertainment. — D. A. Kooker, Happy Hour theatre, Ewen, ' Mich. — General patronage. The Son of Wallingford, with a special cast. — Good entertaining picture. Do not advertise the big pageant as there is nothing to it. Confine your advertising to the authors. Popular for their "GetRich-Quick-Wallingford ". stories. — H. G. Stettmund, Jr.. Odeon theatre, Chandler, Okla. — General patronage. The Prey, with Alice Joyce. — A good picture of its kind, but not liked very' well here. — J. J. Hoffman. Happy Hour theatre. Burke. S. D. — Neighborhood patronage. Payment Received, with Corinne Griffith.— A dandy picture. — C. If. Hartman. Liberty theatre. Carnegie. Okla. — Neighborhood patronage. Wid Gunning, Inc. What Do Men Want? a Lois Weber production. — A picture that should get you money. A business competitor of mine ran in The Four Horsemen against me for an admission price of 25c, but still I did business. — J. F. Sanderson. Jr., Strand theatre, Winchester. Va., Neighborhood patronage. The Old Oaken Bucket, with a special cast. — A fine production that is sure to please. Don't be afraid to book it. — Horton & Lattin. Odessa Opera House, Odessa, N. Y. — Neighborhood patronage. What Do Men Want? a Lois Weber production. — This picture will draw all classes and please them after they come. I gave season tickets for the best answers to the question, "What Do Men Want?" Used slides to put the answers on the screen. Also ran a few humorous answers with initials of some prominent business men. It took well. In fact several of my patrons remarked that the slides were enjoyed more than the comedy that I used on the program. — H. L. Fox. Tokio theatre, Morehouse, Mo. State Rights Cyclone Bliss (Arrow), with Jack Hoxie. — A ridin', fightin', shootin' Western that will please the crowd you advertise a Western to get. — Charles Lee Hyde, Grand theatre, Pierre, S. D. — Small town patronage. God's Country and The Law (Arrow), with Gladys Leslie. — Ran this with Buster Keaton in Neighbors, which made a dandv program, giving universal satisfaction. Also played The Girl from Porcupine, with Faire Binney and Buster Collier, and like most of the Curwood stories, this one pleased nearly all who saw it. — D. A. Kooker. Happy Hour theatre, Ewen, Mich. — General patronage. The Servant In the House (Federated), with a special cast. — This one was a story of drains, as they call sewers in England, and it is better and stronger than any sermon I ever heard. It is taken from the play and is indeed a A New Feature for YOUR Playhouse^ THE public today demands more than good pictures — it demands that they be well shown. Your program must never be interrupted — lamps, from the one flaring in your projector to the one twinkling in the sign before your door must never be dark when needed. To insure their operation, they are protected with plug fuses — you have dozens in your house. On their performance depends the quality of your program, a • Can you afford anv other than the best? SIMPLICITY Refillable Fuses are the most irodern development of plug type fuses for theatrical work. They are simple — SIMPLICITY Fuses can filled in twenty seconds. They are safe — Approved in all capacities by the Underwriters Laboratories. They are economical — Can be refilled at the cost of a postage stamp — ask your electrician what a blo.vn fuse costs you now! Let us send you a sample and booklet 32 2 K COTE BROS. MFG. CORPORATION 1425 First National Bank Building CHICAGO New York Philadelphia Boston Cleveland Tampa San Francisco