Exhibitors Herald (Dec 1921 - Mar 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1921 - Mar 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1921-Mar 1922)
Leaf #:
0001205
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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March 25, 1922 EXHIBITORS HERALD 87 T RAVELING THROUGH With H. E. NICHOLS MISSOURI KANSAS CITY, MO., March 14. "O. D. Rose and his side partner (Dusty) Rhodes, will soon be able to annex a handle to the moniker — the degree of Doctor. Mr. Rose has installed one of the largest sets of radio phone receiving apparatus at his ApoUo theatre in this city. "Dusty" is running him a close second at his Gillham theatre. You can take the writer's word for it that this novelty has caught the public's fancy like wild fire, and on the nights that the local papers announce the broadcasting by wireless of concerts, these houses put out the S. R. 0. sign. "Work" Burkey has installed a set in his Admiral theatre and has obtained the services of a licensed operator. * * * The Gem theatre out at Olathe, Kan., has just been redecorated and entirely remodeled. S. C. Andrews was a caller at the local exchanges last week and states he will shortly install new machines in the Gem. E. T. Burgan has installed two new Powers 6-B's in his Ellsworth theatre, a local suburban house. E. E. Richards, of the firm of Richards & Flynn, is sojourning in Miami, Fla., for his health and "barn-yard golf," while partner William Flynn is conducting the business. 'Tis rumored that Mr. Flynn will vacation at Honolulu this summer. * * * Another regular of the Astor graced K. C.'s gay Rialto last week. We refer to friend Paul Lazarus, who is making a speedy tour of United Artists' Exchanges in Chicago, Cleveland, Pittsburgh and St. Louis. * * * Elmer C. Rhodex, manager of First National exchange, is looking for his Ford car. Some uncouth person slipped away with it without Elmer's permission. But, we notice that a new Essex is now parked where the "flivver" once stopped. * * * Uniyersal's local office has moved from the Film building into their new quarters adjoining First National and Metro, ISth and Wyandotte streets. J. H. Calvert, the boy manager, has stimulated sales among his selling force by conducting a "pool'" each week. Each salesman contributes $2.51 per, and the one who leads in sales for the week collects twenty berries. Members of the pool are : W. H. Bannister, J. R. Calvert Arthur Jacobsen, W. Benjamin, C. W. Russell and Henry Taylor. "Foolish Wives" will be shown to the trade some time in March at the Hotel Baltimore. * * * The Yale Theatre Supply Company report quite a few new building projects are COL. BILL YODER, Pathe District Manager for Southern Division, located at Dallas, Texas. under way and that a great many contracts for the latest tvpe Simplex are about closed. H. W. Albaugh and C. D. Struble direct the selling force of this organization. * * * Harry D. Graham, the local manager for Pathe, is back at his desk again, having totally recovered from a severe attack of diphtheria. Outside of losing some thirty pounds avoirdupois, Harry is doing nicely. Now booking for So. 111., including — Pike — Scott — Sangamon — Christian — Shelby —Douglas — and all counties So. thereof in So. 111., Macon — Howard — Cooper — Morgan— Laclede — Wright — Douglas — Ozark and all counties East thereof in Eastern Mo. A SERIES OF FIFTEEN COMPLETE TWO REEL FEATURES THE ADVENTURES OF SHERLOCK HOLMES THE MOST WIDELY READ TALES OF MYSTERY EVER ADAPTED TO THE SCREEN DISTRIBUTED THROUGH INDEPENDENT FILM CO. OF MO. 3317 OLIVE STREET ST. LOUIS, MO.