Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
00038
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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30 EXHIBITORS HERALD July 1, 1922 Snatching a bite between scenes during the production of "Sonny," the current First National attraction starring Richard Barthelmess. The star is now working on the fourth of his series. Al Christie's next comedy will be a horse racing story, so his "bathing girls" are all riding. Left to right: Dorothy Devore, Helen Thomas, Charlotte Stevens and Vera Steadman. Eddie Laemmle, director of "Winners of the West" and "In the Days of Buffalo Bill," two Universal historical chapterplays, takes his recreation in a lion's nest after handling cowboys and Indians all day for another screen production. The director is now en route to Europe where he will make exterior scenes for "Ivanhoe," which will be one of Universal's big specials for next season. Left: Charlotte Boyle and Ethelda Bleibtrey, champion swimmers, appearing in Sport Review, "Stamina." Above: Babe Ruth in Review, "Record Breakers." The Review is handled by Artclass Pictures. Photo of swimmers by Edwin Levick; Ruth by International. Elaine Hammerstein in the bridal gown which she wears in her next Selznick production, "Under Oath." The star is one of the most popular on the Selznick roster.