Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
00072
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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64 EXHIBITORS HERALD July 1, 1922 EUGENE O'BRIEN, in a dramatic moment from "John Smith," his latest Selznick production up for two days. One to boost as you did The Old "Nest— Earl Bookwalter, Ideal theatre, Halstead, Kan. — Neighborhood patronage. Reputation, with Priscilla Dean. — My patrons did not rave over this one, although it pleased the majority of them. — Otis Lamon, Auditorium theatre, Elmwood, Wis. — Small town patronage. Conflict, with Priscilla Dean. — Log scene was sensational, but did not have drawing power I expected. Used onesheet photos, three-sheets, window cards, slide and mailing list. — H. L. Fox, Tokio theatre, Morehouse, Mo. — Neighborhood patronage. Action, with Hoot Gibson. — We were disappointed in this one. — Mr. and Mrs. E. Fox, Princess theatre, Obion, Tenn. — Small town patronage. No Woman Knows, with a special cast. — From a standpoint of good acting, just as good as The Old Nest, and much more entertaining. Better than Humoresque. A real super-special. — H. Daspit, Atherton theatre, Kentwood, La. — Neighborhood patronage. Red Courage, with Hoot Gibson. — Believe me, when I hang out the "Hoot" shingle I am sure of expenses anyhow. — Eugene Saunders, Saunders theatre, Harvard, 111.— General patronage. High Heels, with Gladys Walton. — Little entertainment value. Suitable for Mothers' Clubs and stiff-necks, but not enough pep for a regular theatre crowd. Poorest Walton picture ever run. Story light and transparent. — Will L. Beebe, Candor theatre, Candor, N. Y. — Small town patronage. Wolves of The North, with Eva Novak. —One of the best little program pictures I have shown for some time. The snow scenes were very picturesque and it had a fair plot. — H. L. Fox, Tokio theatre, Morehanse, Mo. — Neighborhood patronage. Conflict, with Priscilla Dean. — A very good picture. Not the big special that you will expect. First few reels not interesting.— J. E. Higgins, Majestic theatre, Cullom, 111. — Neighborhood patronage. Reputation, with Priscilla Dean. — I thought this one good but had lots of kicks on it. — Mr. and Mrs. E. Fox, Princess theatre, Obion, Tenn. — Small town patronage. The Scrapper, with Herbert Rawlinson. — Very good program picture. — W. H. Goodroad, Strand theatre, Warren, Minn. — General patronage. Once To Every Woman, with Dorothy Phillips. — This Jewel a little old, but is better than most of the new specials. It's a picture that will stand boosting. — J. E. Higgins, Majestic theatre, Cullom, 111. — Neighborhood patronage. The Fox, with Harry Carey. — Best money getter since Daddy Long Legs. Everyone pleased. Plenty of action and clean. Small towns can clean up on this picture. Push it hard and see receipts grow for once. — Will L. Beebe, Candor theatre, Candor, N. Y. — Small town patronage. The Fox, with Harry Carey. — Beautiful scenery and splendid-acting by Carey and the kid, but I would not call it a super-feature. — H. Daspit, Atherton theatre, Kentwood, La. — Neighborhood patronage. The Devil's Pass Key, with Eric von Stroheim. — This picture is good. Stroheim surely is some director as well as star. His pictures take well here. — J. E. Higgins, Majestic theatre, Cullom, 111. — Neighborhood patronage. Vitagraph The Sheik's Wife, with a special cast. — It drew for me all the business that there was to get. — Eugene Saunders, Saunders theatre, Harvard. 111. — General patronage. The Flower of the North, with Henry Walthall. — One of the best Curwood pictures we have had since Nomads of the North. Ran it two days to S. R. O. Book and advertise it big. Will get the business and please 90%. — Earl Bookwaiter, The Ideal theatre, Halstead, Kan. — Neighborhood patronage. Single Track, with Corinne Griffith. — I just could not send in my report without telling you what a nice picture this is. — Olen Reynolds, Pearl theatre, Hymera, Ind. — Small town patronage. The Silver Car, with Earle Williams.— A story which pleased all. Earle Williams good in this one. You will make no mistake in booking this. — Mr. and Mrs. E. Fox, Princess theatre, Obion, Tenn. — Small town patronage. Steelheart, with William Duncan. — If you are looking for a good big six reel picture with lots of action, here you are. Play this. — Olen Reynolds, Pearl theatre, Hymera, Ind. — Small town patronage. The Scarab Ring, with Alice Joyce. — Good program picture. Star is liked here. Would like to get more like this. — C. H. Lyman, Moon theatre, Spencer, Neb. — General patronage. The Silver Car, with Earle Williams. — Here's one you can boost. — Verner Hicks, Family theatre, Marion, 111. — General patronage. Wid Gunning, Inc. What Do Men Want? a Lois Weber production. — Exhibitors want more like this one. Get the women started on this one. They will do the rest. Fine. — Thomas S. Daley, Casino theatre, Halifax, N. S. Our Mutual Friend, with a special cast. — A good picture. Appealed to patrons and played to a good week's attendance. — Samuel Harding, Doric theatre, Kansas City, Mo. State Rights School Days (Warner Bros.), with Wesley Barry. — Good, big money maker. You can't go wrong on this one. — J. L. Rappeport, Lovejoy theatre, Buffalo, N. Y. — Neighborhood patronage. Ten Nights in a Barroom (Arrow), with John Lowell. — Nothing to rave about. Just an interesting picture, but paid too much money for it. — W. H. Goodroad, Strand theatre, Warren, Minn. — General patronage. What No Man Knows (Equity), with Clara Kimball Young. — -A good picture, but failed to draw for us. Miss Young has fallen back faster than any star we get. Now we hardly get film rental out of her pictures. — W. E. Elkin, Temple theatre. Aberdeen, Miss. — Neighborhood patronage. Station Content (Tji.), with Gloria Swanson. — While this Is not a new picture, it is a good one. Good story and beautiful scenery. Pleased my patrons and I would like to have more like it. — Cominyf RcSand in TheTimberQueen Pafh&erial Each Episode is crammed with thrills and beauty!