Exhibitors Herald (Jul-Sep 1922)

Page scan 00073 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
00073
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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July 1, 1922 EXHIBITORS HERALD 65 C. M. Simpson, Princess theatre, Millen, Ga. — General patronage. Out Of The Dust (McCarthy), with Russell Simpson.— Out Of The Dust, inspired by the famous Remington paintings, is a corking good picture. It went over in our theatre to a very good week's business. The picture pleased the audience. The action is fast, the photography very good, and the work of little Micky Moore is excellent. The picture lends itself to exploitation ideas very well and exhibitors will make no mistake in getting behind it. — Moon theatre, Omaha, Neb. — General patronage. Why Girls Leave Home (Warner Bros.), with special cast. — Pleased well. Some patrons said that it was wonderful and had a few remarks about it from two or three particular club women. They told me that there was too much raw stuff in it. However, this is not the truth. They simply wished to knock it. Played it two days to good business. — R. Navary, Liberty theatre, Verona. Pa. — Neighborhood patronage. The Man From Nowhere (Arrow), with Jack Hoxie. — I didn't see it myself, but I heard it was a good Western picture. Lots of action in it. Second time for star here and taking well. Drew pretty good. Pleased 80 per cent. — A. E. Rogers, Temple theatre. Dexter. N. Y. — Neighborhood patronage. Mid-Channel (Equity), with Clara Kimball Young.— This picture drew fairly well, but did not satisfy. The acting is O. K. but there is too much stalling. Should be about five reels. — Harold M. Schoonover, Mazda theatre, Aurora, Neb. — Small town patronage. Why Girls Leave Home (Warner Bros.), with a special cast. — Swell picture. Just the kind my patrons want, but it rained and they will not come out when it rains. All those that saw the picture were very well pleased at an advanced price. — A. S. Carlos. Bijou theatre, Jeanerette, La. — Neighborhood patronage. Girls Don't Gamble (Schwab), with 1 ALICE TERRY as "Princess Flavia" and Lewis Stone as "Rudolf Rassendyll" in a scene from "The Prisoner of Zenda," Metro's screen version of Anthony Hope's famous novel. David Butler. — Patrons seemed to enjoy this one. — L. D. Fairfield, Legion theatre, Wakonda, S. D. — Small town patronage. So This Is Arizona (Smith), with Franklyn Farnum. — This is the best Franklyn Farnum I have run as yet. Plenty of clean laughs and snappy action. Book it. It's very good. More like this would be appreciated by every manager who caters to home trade. — J. L. Rappeport, Lovejoy theatre, Buffalo, N. Y. — Neighborhood patronage. Why Girls Leave Home (Warner Bros.), with a special cast. — The most over-rated picture that I have shown to my patrons in some time. The independents get up and rave and tell us we should buy their features, and when we do this is the kind of taking over we get. No more for me. I sold it to my patrons at regular admission prices and had less than average business. — W. H. Brenner, Cozy theatre. Winchester, Ind. — General patronage. School Days (Warner Bros.), with Wesley Barry. — Ran this picture four days to good business. The attendance increased every night. The weather was extremely hot. That is all that kept it from breaking our house records. A picture that will please everybody. — Harold M. Schoonover, Mazda theatre, Aurora, Neb. — Small town patronage. Smiling All The Way (Schwab), with David Butler. — Patrons seemed to enjoy picture. Butler well liked here. — Charles Lewis, I. O. O. F. Hall, Grand Gorge, N. Y. — Small town patronage. Serials The Adventures of Robinson Crusoe (Universal), with Harry Myers. — Opened to the biggest crowd on a serial in past three years. Ran Dog's Life, Chaplin reissue, with it. Reissue never shown here before. — C. W. Glass, Star theatre, Trenton, Tenn. — Neighborhood patronage. Hurricane Hutch (Pathe), with Charles Hutchison. — Starts off very good. Believe they will like it. Second episode also very good. Keeps one guessing and watching to see what he does next. — A. C. Betts, Powers theatre, Red Creek, N. Y. — Neighborhood patronage. The Adventures of Tarzan (Serial Sales), with Elmo Lincoln. — On the thirteenth episode and going good. It draws well in spite of the weather and opposition. Personally I don't think much of it, but nevertheless it seems to be pleasing.— W. E. Elkin. Temple theatre, Aberdeen, Miss. — Neighborhood patronage. The Adventures of Tarzan (Serial Sales), with Elmo Lincoln. — Am on the fourth episode and it is doing well. For an average audience that likes the strong man stuff I think it a good buy. — H. L. Fox. Tokio theatre, Morehanse, Mo. — Neighborhood patronage. Short Subjects Pathe New s. — Unquestionably the greatest of all news weeklies. It starts in where all others leave off. If you run a news (and every theatre should), let that one be Pathe's. — Fred S. Meyer, Palace theatre. Hamilton, O. — High class family patronage. Pathe Review. — Such a relief from the ordinary news or novelty reel. They are different from anything else and not so much sameness. They please well here. — C. H. Bills, Opera House, Lenora, Kan. — Small town patronage. The Leather Pushers (Universal), with Reginald Denny. — This one gets 'em. Sorry to see this series close. Book it. — Verner Hicks. Family theatre, Marion, 111. — General patronage. Chester Outing No. 43. — There is no BETTY COMPSON and Emory Johnson in a scene from the Goldwyn production "Always the Woman." excuse for any producer stretching such an uninteresting topic as South American pack animals to a full thousand feet. Chester Outings furnish a very poor steady diet and I am taking them off with this issue. — Harold F. Wendt. Rivoli theatre, Defiance, O. — General patronage. Harold Lloyd Reissues (Pathe). — They run about 50-50, good and fair, but they draw well here. Have run all the Lloyds, including the two reel subjects. Don't expect too much of the reissues. — C. H. Bills, Opera House, Lenora, Kan. ■ — Small town patronage. A Sailor-Made Man (Asso. Ex.), with Harold Lloyd. — This is a comedy you can advertise to the limit and will please all. Ran two days to good business. Admission 15 and 25 cents. — C. W. Glass, Star theatre, Trenton, Tenn. — Neighborhood patronage. Straight From The Farm (Fox), with sporting page now — Sport Heviews at the Capitol giue nve tke dape" with, the beaches this summer ^SPORT REVIEWS Edited by GRANTLAND MCE Produced budACK EATON jorlDeiss Brothers J/rtctass Pictures Corp. ask. <}OLDWYN