Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
000124
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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24 EXHIBITORS HERALD July 8, 1922 Gus Schumacher, general manager; Robert O'Conor, and F. E. Samuels, sales manager, O'Conor Productions, making Franey comedies. L Everybody has his troubles. Even Wheeler Oakman, star in Oliver Morosco's "The Half Breed" for First National. Rosie the Monkey and two supporting "players" in a new Century all-animal comedy. Al Herman was director of this novel short subject. Oren F. Woody has returned to the Select organization as manager of the Los Angeles branch. He formerly was with Selznick back in 1919. Bebe Daniels, Paramount star, cautions her "motor" (Estelle Harrison) not to exceed the speed limit in their wild dash across the Lasky stage. Here's Buster Keaton playing solitaire in a solitary cabin in the "Far North." The scene is from "The Frozen North," his latest comedy for First National distribution. It is heralded as one of the best of Keaton's comedies. The production staff of "More to Be Pitied Than Scorned," which is the first of the series of melodramatic features which C. B. C. Film Sales Corporation has announced for distribution. Harry Cohn of C. B. C. stands fourth from the left.