Exhibitors Herald (Jul-Sep 1922)

NEWSPICTURES ¥1/777/ a view to giving the exhibitor a better understanding of the importance of the W News Weekly, to himself and to his public, and also for the purpose of providing ways and means whereby the exhibitor may apply better exploitation to his News Reel feature, the "Herald" has established this department. NEWSFILM FEATURE SCORES "The Newspicture Studio — The Wide World," which appeared on this page in the Seventh Anniversary Number of "Exhibitors Herald," has been the subject of a host of commendatory letters received since publicatio^i. Many showmen are using the article for advertising purposes, as suggested, in house organs and in newspapers. Victor M. Shapiro, exploitation manager of Pathe Exchange, Inc., writes: "In your June 24th issue you ran a most informative article headed 'The Newspicture Studio— The Wide World.' We are taking the liberty of sending you the attached article which appeared in conjunction with the Pathe News Tenth Anniversary. In it we believe you may find some interesting and informative data which may be useful to readers of 'Newspicrures.' " While essentially an advertisement for Pathe News, the article referred to contains considerable copy which may be used for general exploitation of the newspicture. It follows : I am the First. I am the Fastest. I am the most Complete. I am the most Dependable. I am the Service of the Pathe News. I have told the story of my Achievement, my Glory, my Sacrifice, my Success. You know the history I have made. I have written of the past but to lead to the present and point to the future. A great era is dawning upon the world. Ten years of achievement are concentrated in the Anniversary numbers of The Pathe Xews. They are yours and your patrons. * * * I have given to the public today the pictured record of the greatest events of the decade. An education is in it. I am giving to the public the most remarkable combination of the past and present ever screened. It is available now. I am showing stunt pictures such as have never been recorded. They are the ultimate in thrills, news, and entertainment. Ten years of sacrifice in the service of The Pathe Xews have made this possible. The best in the world is yours. I am showing a boxing match staged high in the air on the wings of an aeroplane. Have you ever heard of it before? I am showing the hunting of birds and their capture by human hands from a flying aeroplane. Is this something new under the Sun? * * * I am showing a man serenely standing on the wing of an aeroplane flying over die great City of New York. Is there anything more gripping? Ten years of study of the public taste NEWSPICTURES ARE ALWAYS GOOD PICTURES and demand have dictated the selection of these greatest thrills of the age. I am showing for the first time an aeroplane looping the loop over the greatest city in the world. Can you fail to see it? I am showing you an aquaplane being swept through the water by a seaplane with the rider standing like a charioteer. Can you miss it? I am showing you the sea in anger photographed by a cameraman lashed to the top-mast of a sailing vessel. Is this picturesque? Ten years of experience, and bravery in the service of The Pathe News have developed this originality. Will your patrons get it? * * * I have girdled the world with cameramen all working in the exclusive interest of The Pathe Xews. Xothing can equal it. I have trained these men for years in the taste of the American public. They know news and they know the importance of speed. I have covered every country in the world with not one. but with several of the greatest Knights of the Camera. They are working for you. * * * I have achieved the leadership. I will maintain the leadership. The success of the American exhibitor is the inspiration of the service of The Pathe Xews. Just Ten Years have I lived. Ten Years have I been First. Ten Years have I Served. I am not only Ten Years Old, but I am Ten Years Young. THE PATHE XEWS * FINAL EXTRA ★ SELZNICK NEWS No. 1050-c: Oakland Country Club, L. I., Has Girl Caddies — Mexican Workmen in Public Demonstration — Poverty, stricken Xew York Artist Wins Prix de Rome — Pictures of Lord Xorthcliffe on Recent Visit to U. S. — Peggy Joyce and Oliver Morosco to Build Theatres — Whiskaway Wins From Morvich at Aqueduct — Chicago Radioists Listen in on Coast to Coast Talk — English Colleges Race on Thames — U. S. Officers Witness Helicopter Tests at Washington — Marconi in Wireless Demonstration at Xew York — Ku Klux Klan Initiates Class at Shawnee, Okla. No. 1051-c: Russian Ambassador Leaves U. S. — Yale Old Grads Romp on Campus — Italian Royalty Witness Manouvers of Armed Forces at Rome — Irving Berlin in Berlin — Athens. Ga.. Cows Milked to Music — Camera Visit to Heligoland Vassar Girls Roll Hoops — Paris Fashions Bring Back Waist Line — Feminine Tennis Players Wear Masks — California University Gives Mme. Schumann-Heink Degree — Rare Veil Seen at Xew York Wedding — Mrs. Harding Greets Filipinos. FOX NEWS No. 72: Spanish King Opens Xa tional Exposition of Fine Arts — France Honors America's Dead — English Armv and Xavy in Reunion— Amundsen Starts for Xorth Pole— "Xews Xovelties'" — World's Largest Canvas to be Brought to V. S. — Territorial Specials. _ N,° 73 : La? Cornerstone of Xew Manhattan College Building — Cyrus Curtis Sails for Europe — Harding Dedicates Battle Monument at Princeton— Electric Storm and Gale Sweeps Xew York — Ind ians Perform War Dances for Shriners at Grand Canyon — ■ Captain Cuttle Wins English Derby — "Xews Xovelties" — Territorial Specials. No. 74: Floods Imperil Passengers on X. Y. Express — Xew York School Children in Flag Dav Drill — Views of Leviathan in Course of Reconstruction— " Xewsettes"— Pay Tribute to Francis Scott Key at Baltimore — West Point Graduates 13— Play Golf on Beach at Atlantic Citv — Police Dog Demonstration at Detroit — Territorial Specials. No. 75: King Alexander of Jugo-Slavia Weds Princess Marie of Roumania — Auto and Train Collide at Allaire, X. J., Killing One and Injuring Many — Hawaiian Sculptor Completes Bust of Burbank — Infantry in Pack Drill Across Panama — Denby Arrives at San Diego — Marconi in Xew York — Porcelain Villa Completed by German Merchant — Bridgeport, Conn., Man Paoers Wall with Postage Stamps — Xavy Officials Witness Helicopter Demonstration at College Park, Md. — Territorial Specials. INTERNATIONAL NEWS No. 49: Shriners Parade in San Francisco — Motorboats Race Oft Milwaukee — Marconi in Xew York — Uarl Laemmle Sails for Europe — Los Angeles School Has Xine Sets of Twins — Betty Gulick. Yonngest Phonograph Artist, Makes First Record — Morvich Defeated at Aqueduct — Test American Helicopter at College Park. Md. — Princess Marie of Roumania Weds King of Serbia — Cartoon — Territorial Specials. No. 50: Electricity to Pick DLxie's Cotton Crop — Ship Smashes Big Bridge in Unusual Accident at Keaney. X. J. — University of California Awards Degree to Mme. Schumann-Heink — Sir Henry Wilson Assassinated in London — William Randolph Hearst Returns From Europe — Gomez Re-elected President of Venezuela — Gulls Devour Grasshoppers and Protect Utah Farms — Cartoon — Territorial Specials. KINOGRAMS No. 2156: Shriners Parade in San Francisco — California Wins in Chicago Track Meet — Devil Dogs March for Harding at Washington — Samuel Untermyer Sails for Europe ■ — Filipino Commission Demands Independence — Galli Curci Interviewed at Minneapolis — Marconi in Xew York — St. Louis Kiddies Swarm Swimming Hole — Test Helicopter at College Park, Md. — -Bunker Hill Anniversary Celebrated — Warren. Ohio. Has Champion Horseshoe Pitcher — Territorial Specials. No. 2157: Motion Pictures Taken in Czar's Palace. Petrograd — Ship Crashes Into Bridge at Xewark — Harvard Seniors Hold Open House — Kansas City Stages Rodeo — William Randolph Hearst Home From Abroad — Mrs. Harding Receives Ladies of Filipino Commission — Russian Ambassador Leaves U. S. — University of California Awards Degree to Mme. Schumann-Heink — Associated Motion Picture Advertisers Entertain Sir Chas. Higham. M. P.— Mrs. O. H. P. Belmont Gives Check in Payment for Woman's Party Headquarters — Secretary of War Attends Graduation Ceremonies of Pennsylvania College — Territorial Specials. PATHE NEWS No. 48: Captain Cuttle Wins English Derby — Pacific Fleet in Demonstration Off Los Angeles — Gowns 700 Years Old Worn in German Festival — Egypt's Xew Ruler Renews Troops — Los Angeles Broadcasts Organ Music — Xew Glider Demonstration in France — Harding Dedicates Monument to Battle of Princeton — Boy Scouts of Japan Hold First National Meeting — ■ Storm Sweeps Xew York — Cartoon — Territorial Specials. No. 49: Italy Observes Constitution Day — Mexican Daredevil Performs in Mexico City — Russian Ambassador Quits Post — Pillory Wins Belmont Stakes — Take Xose Prints of Cattle in St Paul — Motorcycle Polo California Game — Denby Visits Panama Canal — Harding Honors Francis Scott Key — Flames Sweep Xew York Summer Resort — Territorial Specials. No. 50 : Harding Reviews Devil Dogs — Art Prize Saves Painter From Poverty — Xew Device to Harvest Sugar Cane — Hillsdale. X. J., Has Flapper Fire Department — San Francisco Golf Chamoion 20 Months Old — Clinton. Ia.. Man Has Collected 15,000 Butterflies — Marconi in Xew York — Filipino Commission in Washington — Kansas City Orphans at Birthday Party — Helicopter Tested at College Park. Md. — King of Jugo-Slavia Weds Princess Marie of Roumania — Territorial Specials.