Exhibitors Herald (Jul-Sep 1922)

July 8. 1922 EXHIBITORS HERALD "What the Picture Did For Me" VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright, 1922 You are especially invited to contribute regularly to this department. It is a co-operative service FOR THE BENEFIT OF EXHIBITORS. TELL US WHAT THE PICTURE DID FOR YOU and read in the HERALD every week what trie picture did for the other fellow, thereby getting the only possible guide to box office values. Address "What The Picture Did For Me," EXHIBITORS HERALD. 417 S. Dearborn St. Chicago. American Releasing Daring Danger, with Pete Morrison. — Crackerjack outdoor western drama. — E. Dubinsky, Regent theatre, Kansas Citv. Mo. False Fronts, with a special cast. — Story excellent. Either lights or photography very bad, so dull could hardly see' it. — Win. C. Mclntul, Rose theatre, Burlington, N. C. Jungle Adventures, with a special cast. — Fine entertainment. — W. O. Burkey, Admiral theatre, Kansas City, Mo. Cardigan, with a special cast. — First three reels a little draggy, but as a whole a very good picture and fair box office attraction. Will please. Decorate lobby with tepees. Indian suits, bow and arrow and will get youngsters. — J. M. O'Dowd. O'Dowd theatre, Florence, S. C. — Small town patronage. Associated Exhibitors Don't Doubt Your Wife, with Leah Baird. — Following five days of starvation on The Three Musketeers, along comes this picture and does a mighty good business for the next two days of the week. As a production, we'd give this about 40, but the box-office returns simply show that we don't know a thing about pictures when we see them. Incidentally they will like Don't Doubt Your Wife. Grab it.— Fred S. Meyer, Palace theatre. Hamilton, O. — High class family patronage. Anne of Little Smokey, with a special cast. — We advertised Winifred Westover as Mrs. W. S. Hart, hoping to put the picture over on that point, but it didn't "put." Only a very average western.— A. N. Miles, Eminence theatre, Eminence, Ky. — General patronage. First National The Seventh Day, with Richard Barthelmess. — Good picture that pleased. Another year and more pictures like Tol'able David and Barthelmess will lead them all.— H. A. McClure. Strand theatre, Emporia, Kan. — Xeighborhood patronage. Penrod, a Marshall Neilan production. — A well produced picture. It takes the art of a real producer to make children cast pictures go, and Penrod went over good — J. Carbonell, Monroe theatre, Key West. Fla. — Neighborhood patronage. Red Hot Romance, with a special cast. — This is one of the punkest pictures ever shown in my house. May be a good picture for a negro playhouse. Patrons walked out before it was over. Stay off it, unless you have a large -negro patronage.— M. J. Babin, Fairyland theatre, White Castle, La. — Xeighborhood patronage. The Silent Call, with Strongheart.— Drew people that had not been in theatre for months. Cheered to echo. Just wish | 1 he summer | Slump Goes | Glimmering I | I like your "Box Office Rec | | ord." It is positively the only | | reference book, as to what pic 1 | tures are, that is on the mar j | ket. | | I booked thirty pictures the | j past week, almost solely on j | what the exhibitors said about | | them. Be sure I get the next | I one 1 BEN. L. MORRIS. Temple Theatre, Bellaire. O. | we could get more like this one. — C. R. Sullivan, Fair theatre, Amarillo, Tex. — General patronage. Hail the Woman, a Thomas Ince production.— A splendid, well directed picture. Little too sad in places. Did not draw the business anticipated after a big advertising campaign. Many favorable comments. — A. R. Anderson, Orpheum theatre, Twin Falls, Ida. — Neighborhood patronage. The Rosary, with a special cast. — Very pleasing. — Arthur A. Names, Strand theatre, McCracken, Kan. — Small town patronage. The Lotus Eater, with John Barrymore. — Good picture. Pleased 100 per cent. Average business. — George Vaughan, Grand theatre, Dunnville, Ont., Can. — General patronage. My *Boy, with Jackie Coogan. — An extra good picture. Everyone pleased, at advance price.— J. A. Holmes. Arcade theatre. Holtville, Cal. — Neighborhood patronage. Peck's Bad Boy, with Jackie Coogan. — Run two days to extra good business. A puller at the box office. — W. J. Brooks. Dekalb theatre, Lithonia, Ga.— Small town patronage. Speci al Report SWANTON, NEB.— Mr. and Mrs. J. J. Kudlacek announce the birth of Betty Rose on May 30, weight five and one-half pounds. Scrap Iron, with Charles Ray. — This is a good story and should get by with either those who want a mother love or action play, as this is a dandy combination of both. — U. F. Rees, Regal theatre, Wellsville, Mo. — General patronage. Peck's Bad Boy, with Jackie Coogan. — This picture got the laughs and chuckles and it looked like old times. Patrons remembered his acting in The Kid. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. — General patronage. My Boy, with Jackie Coogan. — Fine picture but didn't get business entitled to. Highly praised by newspapers and patrons. A real "better picture." Presented as a Woman's City Club benefit. — H. A. McClure, Strand theatre, Emporia, Kan. — Neighborhood patronage. The Midnight Bell, with Charles Ray. — Good. Pleased 100 per cent. — J. M. McCarthy, Forsyth theatre, Forsyth, Ga. — Neighborhood patronage. Peck's Bad Boy, with Jackie Coogan. — This picture, though old, did more busirtess than School Days, and it did not cost a third of the price. — George Yaughan, Grand theatre. Dunnville, Ont., Can. — General patronage. Peck's Bad Boy, with Jackie Coogan. — Went over big. 100 per cent entertainment.— F. E. Sabin, Majestic theatre. Eureka, Mont. — Neighborhood patronage. Tol'able David, with Richard Barthelmess.— Pleased our people no more than average program picture. — Arthur A. Names, Strand theatre, McCracken, Kan. —Small town patronage. I am Guilty, with Louis Glaum. — Fine picture. — Charles Holtz, Princess theatre, Danforth. Me. The Wonderful Thing, with Norma Taimadge. — My folks liked this. Business onlv average on account of Commencement.— A. N. Miles. Eminence theatre. Eminence, Ky. — General patronage. The Child Thou Gavest Me, with a special cast. — This is a 100 per cent production. This one will please any audience. Very few as good. — J. M. McCarty. Forsyth theatre, Forsyth, Ga. — Neighborhood patronage. Peck's Bad Boy, with Jackie Coogan. — Story improbable, but audience didn't care. They all came and they all liked it. — Arthur A. Names, Strand theatre. McCracken, Kan. — Small town patronage. Bob Hampton of Placer, a Marshall Neilan production. — Every inch of this picture is 100 per cent special. Patrons said thev liked it but did not want to see Wesley ' Barry get killed. This one packed my house and pleased them. — C. H. Simpson. Princess theatre, Millen. Ga. — General patronage. Bob Hampton of Placer, a Marshall Neilan production. — Good picture of frontier days. Lots of shooting and killing. But failed to draw a paying house. Those few that came were satisfied. First National is losing me money