Exhibitors Herald (Jul-Sep 1922)

July 8, 1922 EXHIBITORS HERALD 57 cast. — Some show! Has enough action to suit the "wild and woolly" fans and sufficient high class stuff to suit the "highbrows." Fellow Exhibitors told me this would go over their heads but it pleased fully 95 per cent and some came twice. Admission price was a little stiff for present conditions. 55 cents. Play it. — V. G. Bollman, Castalia theatre, Castalia, la. — Small town patronage. Jackie, with Shirley Mason. — The best yet from this star. Her pictures fail to draw for me, but if she continues in stories like Jackie it will only be a matter of time until she does draw. — E. Elkin, Temple theatre, Aberdeen, Miss. — Neighborhood patronage. Goldwyn Come on Over, with a special cast. — A splendid picture. Every patron delighted. Stands out as one of the best produced for some time. The story, while simple, has the ingredients that patrons go wild over. — A. R. Anderson, Orpheum theatre, Twin Falls, Ida. — Neighborhood patronage. Watch Your Step, with Cullen Landis. —Pleased 100 per cent. Why don't they make more like this one? People want pictures with action. — D. C. A. Garard, Woodbine theatre, Carthage, 111. —Neighborhood patronage. Grand Larceny, with Elliott Dexter. — A mighty fine picture. Did not break any house records, but went over very nicely and pleased. — Fred S. Meyer, Palace theatre, Hamilton, O. — High class patronage. Wet Gold, with a special cast. — A real good underwater picture. Interesting all the way through. It pleased as near 100 per cent as any picture. Boost it. It's a safe bet— P. G. Held, Sterling theatre, Fairmont, Neb. — Neighborhood patronage. The Voice in the Dark, with a special cast. — Good picture. Business fair. Not a big picture, but one which will please your people. Buy it. — Geo. C. Starkey, Opera House, Montour Falls, N. Y. — Neighborhood patronage. Made in Heaven, with Tom Moore. — A good comedy drama. Will please 90 per cent. I played a two reel Chester comedy in conjunction with this and packed them in. — P. G. Held, Sterling theatre, Fairmont, Neb. — Neighborhood patronage. The Branding Iron, with a special cast. — Good picture. Business fair. — JACK HOLT in "The Man Unconquerable," a Paramount Picture directed by Joseph Henabery. C. A. Garard, Woodbine theatre, Carthage, 111. — Neighborhood patronage. The Penalty, with Lon Chancy. — A Class A picture, but for drawing a crowd, no good. Just made enough to pay film rental. You can make no mistake in booking this one. — A. G. Miller, Miller theatre, Atkinson, Neb. — Neighborhood patronage. Girl with the Jazz Heart, with Madge Kennedy. — Everyone proud of this one. — Giacoma Brothers, Crystal theatre, Tombstone, Ariz. — General patronage. The Old Nest, with a special cast. — If you never make a cent, run this. It will do you good and offer some inducement to get the people in who are against pictures. They will be your friends afterwards. Not much plot to it, but it gets them just the same. It is sure 100 per cent. We had a matinee and admitted mothers free. Gave away classy handkerchiefs to all the ladies, and it paid us both in money and new friends. — H. A. Larson, Majestic theatre, Oakland, Neb. — Small town patronage. Hodkinson Cameron of the Royal Mounted, with a special cast. — A fine outdoor subject. — A. R. Anderson, Orpheum theatre, Twin Falls, Ida. — Neighborhood patronage. The Mysterious Rider. — Fine, but not as good as other Zane Grey pictures. — Charles Holtz, Princess theatre, Danforth, Me. The Man of the Forest, with a special cast. — If you like Westerns this will please you. Made us good money in spite of rain. — H. A. Larson, Majestic theatre, Oakland, Neb. — Small town patronage. A Certain Rich Man, with a special cast. — Slow in starting off but really worth while. I had told them what to expect in my advertising, so had a satisfied audience. Business off, but no fault of the picture. — Sudie I. Haney, Liberty theatre, Des Moines, N. M. — Small town patronage. The Dwelling Place of Light, with a special cast. — Fine. All liked it. — Chas. Holtz, Princess theatre, Danforth, Me. The Spenders, with a special cast. — A splendid picture that pleased both old and young. — T. L. Wolfe, Liberty theatre, Cherryvale, Kan. — Neighborhood patronage. A White Man's Chance, with J. Warren Kerrigan. — Old but very good program picture that will please most of them— G. N. Armstrong, Y. M. C. A., Rose Lake, Ida. — General patronage. The Man of the Forest, with a special cast. — Here is a dandy, Boys. If you want something that has action, story and interest, you will make no mistake in booking this one. Biggest Saturday show for us in many months. — C. W. Powers, Strand theatre, Dunsmuir, Cal. — R. R. town patronage. East Lynne, a Hugo Ballin production. —Fine. Pleased all. All Hodkinson pictures are good, and their prices are right. They don't ask you to give" them a share of the theatre to pay the rental. —Charles Holtz, Princess theatre, Danforth, Me. Metro Turn to the Right, a Rex Ingram production—Best picture I ever ran. Broke records at advance prices. I think as good as Way Down East. Book it and boost it. — J. A. Holmes, Arcade theatre, Holtville, Cal.— Neighborhood patronage. Seeing's Believing, with Viola Dana. — Only fairly satisfactory, said those who paid.— Giacoma Brothers, Crystal the I Next Issue I (Sept, 1. ) I Even Better | I Where is the new "Box Of | 1 fice Record?" 1 I feel real mean because I m ]j never wrote and thanked you | 1 for the other copy, but it's 1 | great! And I agree with the j g exhibitor who kicked on the 1 g cover, because mine's worn off 1 1 too. 1 Just as soon as your second ■ gg copy is done please remember 1 jt that I want one. Without any 1 1 doubt it is the biggest and 1 |1 most compact help any exhib 1 B itor ever had. | I want to say I hope J. C. 1 jj Jenkins don't let his sheriff's 1 | duties (if he is elected) inter 1 J fere with the reporting on the § g pictures he plays. B With best wishes to the 1 | "Herald." A. N. MILES, Eminence Theatre, Eminence, Ky. 1 atre. Tombstone, Ariz. — General patronage. Peacock Alley, with Mae Murray. — Fine feature, but patrons will not stand for raised prices. Lost money on this one. Receipts less than price of film. — Ed. Wegener, Lyric theatre, Valley Jet., Ia. — Neighborhood patronage. The Conquering Power, with Rodolph Valentino.-<It's passable for a French scenario. The miser's work is about the only redeeming point in the picture. — J. Carbonell, Monroe theatre, Key West, Fla. — Neighborhood patronage. Turn to the Right, a Rex Ingram production.— People went out saying it was the best picture they ever saw. — Fred Meyn, Pershing theatre, Kansas City, Kan. — Neighborhood patronage. The Off Shore Pirate, with Viola Dana. —I find that even when the critics say they are poor this star's pictures please my patrons. This one has not much story but it pleased. — Sudie I. Haney, Liberty theatre, Des Moines, New Mex. — Small town patronage. The Four Horsemen, with a special cast. — A good feature, but patrons will not stand for raised prices. Lost money on this one. Receipts less than price of film.— Ed. Wegener, Lyric theatre, Valley Jet., Ia. — Neighborhood patronage. Clothes, with a special cast. — This pic* ture was not the kind to please my patrons. The plot was fairly good. Story lacked action. — J. A. Weisbeck, Liberal theatre, Alden, N. Y. — Small town patronage. Fine Feathers, with a special cast. — Not much to it but a lesson. Small entertainment power. — Mrs. D. C. Turney, Miller theatre, Bonesteel, S. Dak. — General patronage. Cinderella's Twin, with Viola Dana. —