Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
000161
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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July 8, 1922 EXHIBITORS HERALD 59 enough people out to see it to pay for the picture. — S. G. Ihde, Photoplay theatre, Ashland, Kan. — Neighborhood patronage. A City Sparrow, with Ethel Clayton. — Just a nice little picture. Not up to Miss Clayton's standard. No business. — A. N. Miles, Eminence theatre, Eminence, Ky. — Small town patronage. Something to Think About, a Cecil De Mille production. — A first class production that will please the majority. Good story, fine cast, splendid direction. — H. J. Trainer, Pastime theatre, Blue Mound, 111. — Small town patronage. Sand, with Wiliam S. Hart. — Good box office attraction during this hot weather. Just a good program picture and will please them all. — A. G. Miller, Miller theatre, Atkinson, Neb. — Neighborhood patronage. Three Word Brand, with William S. Hart. — Not up to Hart standard. Playing double role gets audience confused. — J. A. Holmes, Arcade theatre, Holtville, Cal. — Neighborhood patronage. The Gilded Lily, with Mae Murray. — A very pleasing and artistic picture. Will please most any audience. — J. Carbonell, Monroe theatre, Key West, Fla. — Neighborhood patronage. Double Speed, with Wallace Reid. — This is one of Wally's good ones. Best in auto comedy dramas. Theodore Roberts good in support of star. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. — General patronage. Counterfeit, with Elsie Ferguson. — Average picture will not draw on account of poor title. — A. G. Miller, Miller theatre, Atkinson, Neb. — Neighborhood patronage. Below the Surface, with Hobart Bosworth. — Exceptionally fine picture. Hobart Bosworth a strong actor. Picture well liked. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. — General patronage. The Bait, with a special cast. — Made a good impression. — Giacoma Brothers, Crystal theatre, Tombstone, Ariz. — General patronage. The Little Minister, with Betty Compson. — Very good. They don't need any censors for pictures like this. — Herman Salmon, Jr., Cissna Park Movies, Cissna Park, 111. — Neighborhood patronage. Silk Hosiery, with Enid Bennet. — Did not take very well here. It has been artistically produced as to dress but was just a fair average for entertainment. — M. D. Foster, Gem theatre, Williamsburg, Kan. — General patronage. The Egg Crate Wallop, with Charles Ray. — Interesting picture that seemed to take fairly well. Poor business, however.— D. A. Kooker, Happy Hour theatre, Ewen, Mich. — General patronage. The Home Stretch, with Douglas MacLean. — Very good comedy-drama. Only fault we could find was the supporting cast, which was not up to Paramount standard. MacLean is a favorite here. — Horn & Morgan, Star theatre, Hay Springs, Neb. — Small town patronage. Everywoman, with a special cast. — This is a morality play and the best of its kind, but patrons don't like to be preached at. Everyone said it was a great picture but I noticed that my second night fell off.— C. A. Smythe, Rialto theatre, Gate City, Va. — Small town patronage. The Inside of the Cup, a Cosmopolitan production. — Here is a picture that will gain prestige for any show and all shows should play this if you cater to the better class of patronage. If you have not run this, book it and then boost it— M. D. Foster, Gem theatre, Williamsburg, Kan. — General patronage. Always Audacious, with Wallace Reid. —Patrons say that, this is the best Reid in some time. Went over good and drew them in.— H. J. Trainer, Pastime theatre, Blue Mound, 111.— Small town patronage. Old Wives for New, a Cecil B. De Mille production. — Above the average program picture. Very good society drama. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. — General patronage. The Frisky Mrs. Johnson, with Billie Burke.— Very poor. To poor business. Let it alone.— A. N. Miles, Eminence theatre, Eminence, Ky. — Small town patronage. The Hell Diggers, with Wallace Reid. —Fairly good, but not as good as some of Reid's pictures. No drawing power. — Tom Magruder, Elite theatre, Baxter Springs, Kan. — Neighborhood patronage. Held by the Enemy, with a special cast. — This is a first class picture of its kind. If your patrons like pictures of the Civil War, book it. It will please them. — R. R. Gribble, Grand theatre, New Hamburg, Ont., Can. — Small town patronage. It Pays to Advertise, with Bryant Washburn. — This is a very good comedydrama. Washburn well liked. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. — General patronage. The Princess of New York, with David Powell. — Very poor. Bought at cheap price and then lost money. — C. A. Garard, Woodbine theatre, Carthage, 111. — Neighborhood patronage. Something to Think About, a Cecil B. De Mille production. — A picture of exceptional merit. Several of our patrons complained that they did not care for the Christian Science features about it. Pleased nearly 100 per cent, though. — Horn & Morgan, Star theatre, Hay Springs, Neb. — Small town patronage. The Lottery Man, with Wallace Reid. — This one of Reid's is a good comedydrama. That's what my patrons want. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. — General patronage. A Full House, with Bryant Washburn. — Nice little light comedy-drama that seemed to please the majority. It contains some tense action toward the last. — M. D. Foster, Gem theatre, Williamsburg, Kan. — General patronage. Pathe When We Were Twenty-One, with H. B. Warner. — This is a good program picture. Warner well liked. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. — General patronage. The Killer, with a special cast. — An excellent picture. Played this during carnival week to a full house of Indians and it sure went over big with them as well as our regular trade. — Mrs. D. C. Turney, Miller theatre, Bonstell, S. Dak. — General patronage. R-C Pictures Queen o' the Turf, with a special cast. — Here is one that you can't go wrong on booking and advertising big. It is everything claimed and then some. Played it two days to poor business, but it was not the picture's fault. Hot weather. — Anderson & Weathersby, Gem theatre, Omaha, Neb. — Neighborhood patronage. When Lights Are Low, with Sessue Hawayaka. — A very interesting Chinese story. Ordinary business. Comments favorable. — A. R. Anderson, Orpheum theatre, Twin Falls, Ida. — Neighborhood patronage. Beyond the Rainbow, with a special cast. — One of R-C's, but lost money on it on Saturday run. Had free band concert up town during first night show but no one came to the theatre for second show. — S. G. Ihde, Photoplay theatre, Ashland, Kan. — Neighborhood patronage. The Lure of the Jade, with Pauline Frederick.. — Did not see this picture, but patrons did not like it and told us so. — George Vaughan, King George theatre, Port Colborne, Ont., Can. — Small town patronage. The Mistress of Shenstone, with Paul "BUCKING BROADWAY" — A classical dance from the new Christie comedy, distributed through Educational Exchanges.