Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
000162
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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60 EXHIBITORS HERALD July 8, 1922 ine Frederick. — Played this with Buster Keaton in Neighbors and they surely brought good business. — A. N. Miles, Eminence theatre, Eminence, Ky. — General patronage. Realart Everything for Sale, with May McAvoy. — Good. Just the kind of story my patrons enjoy. Miss McAvoy is well liked and always pleases. — VV. E. Elkin, Temple theatre, Aberdeen, Miss. — Neighborhood patronage. The Game Chicken, with Bebe Daniels.— There is no more atmosphere of Cuba in this picture than New York. Poorly presented. — J. Carbonnell, Monroe theatre, Key West, Fla. — Neighborhood patronage. Dawn of the East, with Alice Brady. — Good. Patrons well pleased and matinee helped the night attendance. Advertise it as one of her best. You can't go wrong. — W. E. Elkin, Temple theatre, Aberdeen, Miss. — Neighborhood patronage. Bobbed Hair, with Wanda Hawley.— No story. No nothing. Patrons asked for their money back. Hawley is capable of better stuff than this. Stay away from it. — C. H. Powers, Strand theatre, Dunsmuir, Cal. — R. R. town patronage. Her Winning Way, with Mary Miles Minter. — Good clean comedy that went over well. There are few Realarts that fail to please. — W. E. Elkin, Temple theatre, Aberdeen, Miss. — Neighborhood patronage. The Love Charm, with Wanda Hawley.— Wanda and T. Roy Barnes make a fine pair in comedy-drama. One or two scenes are a little risque but are necessary to carry out the story. Pleased generally.— Horn & Morgan, Star theatre, Hay Springs, Neb. — Small town patronage. The Speed Girl, with Bebe Daniels. — They went wild over this one. The entire audience was in an uproar. Advertise it big. It will most assuredly please. — W. E. Elkin, Temple theatre, Aberdeen, Miss. — Neighborhood patronage. Selznick Evidence, with Elaine Hammerstein. — This production very good. Pleased 100 per cent. Clean cut picture that will please any picture fan. Elaine is more or less well liked here. — M. J. Babin, Fairyland theatre, White Castle, La. — Neighborhood patronage. The Wonderful Chance, with Eugene O'Brien. — This one pleased better than the average O'Brien picture. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. — General patronage. A Man's Home, with a special cast. — An excellent picture that gave universal satisfaction. An interesting story well acted. Unusually fine photography. Pleased women and men alike. — W. J. Powell, Lonet theatre, Wellington, O. — Small town patronage. Remorseless Love, with Elaine Hammerstein.— Advertised the story, as this is a poor title for me, and had the best Wednesday business since October, 1921. A very good picture.— Sudie I. Haney, Liberty theatre, Des Moines, N. Mex.— Small town patronage. The Road of Ambition, with Conway Tearle. — This took fairly well. Tearle not known very well here. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. — General patronage. De Luxe Annie, with Norma Talmadge. — One of the best program pictures we have played for some time. Thus far, with the exception of one picture, Scandal, with Constance Talmadge, the Talmadge reissues have surpassed in drawing power and entertainment value many of our more modern offerings. — W. J. Powell, Lonet theatre, Wellington, O. — Small town patronage. De Luxe Annie, with Norma Talmadge. — Best one of her pictures I have ever played. If you want to please them all, book this one. Of course, it's a reissue, but it's as clear as a new picture and a great deal better than the new ones. — C. H. Simpson, Princess theatre, Millen, Ga. — General patronage. Is Life Worth Living? with Eugene O'Brien. — Not much to this one. Poor business. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. — General patronage. Universal Man to Man, with Harry Carey. — From a novel. Well directed. A western above the average, not overdone. Very interesting story. — A. R. Anderson, Orpheum theatre, Twin Falls, Ida. — Neighborhood patronage. The Trap, with Lon Chaney. — Fair, but do not advertise this one to be as good as The Penalty or any of his other ones. — Ed. Wegener, Lyric theatre, Valley Jet., Ia.— Neighborhood patronage. THE ROWDY, with Gladys Walton.— "The largest Saturday night crowd in 1922 turned out to see Miss Gladys Walton impersonate THE ROWDY in her return engagement at the Rex last week. This popular actress advanced another niche in the hearts of her many admirers by her clever acting and winsome ways, and many of our townspeople were greatly disappointed that she made her appearance but in one evening, for as a rowdy she made a distinct hit. Miss Walton, however, has promised to return to Salmon shortly in DESPERATE YOUTH, which event will be eagerly looked forward to." (Rex Topics.)— Philip Rand Rex theatre, Salmon, Idaho. Second Hand Rose, with Gladys Walton.— We were disappointed in this picture. Just an ordinary picture. It was good, but not up to standard. Out »f star's class. Our patrons do not care for Miss Walton.— Anderson & Weathersby, Gem theatre, Omaha, Neb.— Neighborhood patronage. A Dangerous Little Demon, with Marie Prevost. — Received many compliments on this picture. Miss Prevost is rapidly becoming one of our most consistent box office attractions. We have run five of her 1921-22 productions and have yet to find a poor one. — W. J. Powell, Lonet theatre, Wellington, O. — Small town patronage. Foolish Wives, an Eric Von Stroheim production. — This picture will get them in, which is what we are looking for in these times. Pleased only about 50 per cent. — J. W. Anderson, Rialto theatre, Cozad, Neb. — Neighborhood patronage. Man to Man, with Harry Carey. — A good picture but not one-tenth what it's cracked up to be. Raised price and didn't please 50 per cent. — J. A. Holmes, Arcade theatre, Holtville, Cal. — Neighborhood patronage. The Fox, with Harry Carey. — Universal sells this picture as a wonderful special, when it is far from that. The first part is rather draggy but picks up in the middle and is rather spectacular in the end. This is a picture which will please part of your people but I would not urge an exhibitor to buy it. — Geo. C. Starkey, Opera House, Montour Falls, N. Y. — Neighborhood patronage. The Fire Eater, with Hoot Gibson.— Gibson will draw better than Carey. His stuff is full of action and comedy, which is a real good combination. — R. Ross Riley, Wigwam theatre, Oberlin, Kan. — General patronage. False Kisses, with Miss duPont. — The title spoiled the attendance. The picture was very good. Would have cleaned up on it if they had a different title. — Herman Salmon, Jr., Cissna Park Movies, Cissna Park, 111. — Neighborhood patronage. Short Skirts, with Gladys Walton.— An extra good program picture. It did not pull any extra crowd for us. Perhaps the title is too suggestive. You A scene from "The Stroke of Midnight," a Swedish Biograph picture being distributed in America by Metro.