Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
000163
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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July 8, 1922 EXHIBITORS HERALD 61 can safely tell your folks that it is good. — C. E. Hopkins, Hopkins theatre, Cotter, Ark. — Small town patronage. The Guttersnipe, with Gladys Walton. — There was a sense of humor in the producers when they rang in that "sloppy stories" stuff. Sloppy is right. Gladys has been hitting 100 per cent right along and then they dragged her and put her into this. It just killed the next one we used. Don't let them slip you another like that, Gladys. You're too good to be placed in such a picture. That's no slam against Universal. They turn out a darn good average of pleasing pictures, and we're for them, but, with such a record, howinell did such a picture creep in? — H. A. Larson, Majestic theatre, Oakland, Neb. — Small town patronage. The Beautiful Gamblers, with a special cast. — Good attendance. Well liked. — F. E. Sabin, Majestic theatre, Eureka, Mont. — Neighborhood patronage. The Rage of Paris, with Miss duPont. —Oh boy! Here was a good one. Best picture we have had in a long time. 100 per cent good, and yet we lost money. Not the picture's fault. The people here have just quit going. We have to close. — John Biler, Dixie theatre, New Madrid, Mo. — Small town patronage. West Is West, with Harry Carey.— Poor for Carey, but a good picture nevertheless.— Sudie I. Haney, Liberty theatre, Des Moines, N. M. — Small town patronage. The Fox, with Harry Carey. — The best in a long time. A mighty good attraction. Went over good two days. Pleased 90 per cent. Stick to Universal. They have the goods. — Tom Magruder, Elite theatre, Baxter Springs, Kan. — Neighborhood patronage. The Wise Kid, with Gladys Walton.— Buy this one. It is a clever little picture. Nothing wonderful, but nice entertainment.— Geo. C. Starkey, Opera House. Montour Falls, N. Y. — Neighborhood patronage. Kissed, with Marie Prevost. — Good picture. Pleased all that saw it. Has enough action to make it interesting and a good line of comedy. Did not draw very good. Attendance off. Hot weather. — Anderson & Weathersby, Gem theatre, Omaha, Neb. — Neighborhood patronage. Thunder Island, with Edith Roberts. — Edith does some fine acting in this one, but the play itself is only ordinary. — C. E. Hopkins. Hopkins theatre, Cotter, Ark. — Small town patronage. The Scrapper, with Herbert Rawlinson. — A dandy picture. Plenty of action. Pleased 95 per cent. Drew good. Give us more of this kind. — Tom Magruder. Elite theatre, Baxter Springs, Kan. — Neighborhood patronage. Short Skirts, with Gladys Walton. — Received but few compliments. Just an ordinary picture. — Edw. W. Werner, Windsor theatre, Canton, O. — Neighborhood patronage. Colorado, with Frank Mayo.— Good show, but nothing to rave about. Pulled only a small crowd, but showery weather may have been to blame. — C. E. Hopkins. Hopkins theatre, Cotter, Ark. — Small town patronage. HeadhV West, with Hoot Gibson. — A knockout. You can't go wrong on Hoot. Drew a good Saturday crowd. — Tom Magruder, Elite theatre, Baxter Springs, Kan. — Neighborhood patronage. The Devil's Pass Key, an Eric Von Stroheim production. — A very good picture, but it is too long and draggy. Not good for a small town. Patrons said it was a fine picture but they didn't like ELAINE HAMMERSTEIN and support in "Under Oath," a forthcoming Selznick picture. that kind. — C. A. Smythe, Rialto theatre, Gate City, Va. — Small town patronage. Sure Fire, with Hoot Gibson. — This is good entertainment for eastern fans and pleased better than any Hoot Gibson todate. — J. F. Rees, Regal theatre, Wellsville, Mo. — General patronage. The Fox, with Harry Carey. — An elaborate Western that pleased generally. Did extra good business on this picture, considering the times. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. — General patronage. Shattered Dreams, with Miss duPont. — Mighty fine production. Pleased 90 per cent. Miss duPont's second best picture. — H. A. Larson, Majestic theatre, Oakland, Xeb. — Small town patronage. Sundown Slim, with Harry Carey. — Just an ordinary program picture. With a storm threatening and a tent meeting in town we still had a fair crowd. — C. E. Hopkins, Hopkins theatre, Cotter, Ark. — Small town patronage. The Fox, with Harry Carey.— Best Harry Carey I ever had, it pleased them all. Wonderful scenery and photography. Book this and do not be afraid of it. — W. T. Biggs, Unique theatre, Anita, la. — Small town patronage. Conflict, with Priscilla Dean. — The logging scenes in this picture are very fine. One lumberman said they were the best he had ever seen. Good business. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. — General patronage. Headin' West, with Hoot Gibson. — A knockout. Pleased 100 per cent. Fans forsook Tom Mix for Hoot Gibson when they saw this. Universal should try and make all of Hoot's pictures as good as this.. It won't hurt their business. — H. A. Larson, Majestic theatre, Oakland, Neb. — Small town patronage. Desperate Trails, with Harry Carey. — Just an ordinary program picture. — C. E. Hopkins, Hopkins theatre, Cotter, Ark.— Small town patronage. Shattered Dreams, with Miss duPont. — Well, the lady of one name is either improving or they are getting her better stuff. This one was ahead of her others. She looks fine in cave woman clothes, enough to make a caveman out of a modern. — R. Ross Riley, Wigwam theatre. Oberlin. Kan. — General patronage. No Woman Knows, with a special cast. — This is a dandy picture. On the order of Humoresque and The Greatest Love. Patrons were well pleased. — D. A. Kooker, Happy Hour theatre, Ewen, Mich. — General patronage. Reputation, with Priscilla Dean. — Pleasing production. Miss Dean does wonderfully well and the story holds interest.— H. A. Larson, Majestic theatre, Oakland, Neb. — Small town patronage. Once a Plumber, with Eddie Lyons and Lee Moran. — Very amusing, but nothing that you will remember afterward with rapturous reminiscence. — C. E. Hopkins, Hopkins theatre, Cotter, Ark. — Small town patronage. No Woman Knows, with a special cast. — Another picture that creates a better feeling toward pictures. Very nice story, and touching, too. — H. A. Larson, Majestic theatre, Oakland, Neb. — Small town patronage. A Daughter of the Law, with Carmel Myers. — This is good. We did not have much of a crowd, but that is a regular occurrence with us now. — C. E. Hopkins, The Hopkins theatre, Cotter, Ark. — Small town patronage. United Artists Little Lord Fauntleroy, with Mary Pickford. — An excellent picture. Is Mary's finest. Good business. Too much rental. Played three days at forty cents admission. — H. A. McClure, Strand theatre, Emporia, Kan. — Neighborhood patronage. Way Down East, a D. W. Griffith production..— Wonderful picture. Pleased 100 per cent of those pulled in. Poor business and lost money on a straight per cent booking. Specials won't even pull them out here. — L. J. Burkett, Lyric , COMING! Ueserted AT THE LTAPL