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66
EXHIBITORS HERALD
July 8, 1922
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Catch The Public's Eye!
MCETALMAOGE
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WCHESTRA PflESEHTATIONS
ELSIE FERGUSON "SACRED AND PROFANE LOVE"
ROOSEVELT THEATRE
The pride of the 'Ascher Brothers chain of J houses is equipped with 12-inch Lu-Mi-Nus Attraction Boards around the entire marquee. In addition note the two 9-inch Lu-Mi-Nus Attraction Boards over either door. ... J
Lu-Mi-Nus Signs Do It
Because Lu-Mi-Nus recognizes that the theatre requires, as no other class of business, a type of electric sign that will have three big things — first, attraction power— second, power to make itself understood, i. e., to be read — third, power to carry its message "across" to those whose attention is drawn to it — its selling power.
And this is why Lu-Mi-Nus formed a 'Theatre Department" of men who know the theatre "game' — designers, mechanical men and business men, who have incorporated in our product these three essentials of effective electrical advertising.
Your Theatre Front To The Public Is Your Business Card
LU-MI-NUS SIGNS, INC.
••EVERY TYPE OF ELECTRIC SIGN"
1400 So. Michigan Ave., Chicago, III.
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-mys. Plans for bigger things are under •way and maturing in the motion picture industry. People are going to the movies more and more. They arc going to the neighborhood theatres whenever attractions merit. What more delightful of the evening than to stop for a show at the 'Garfield'? What more economical form of recreation? There may be bigger and more luxurious theatres but ours is your 'Home, Sweet Home.'"
The aforementioned examples are two instances of methods that are being used to stimulate theatre attendance during the summer months. In the next issue, in this department, further suggestions and means being employed by other exhibitors will be published.
11 STATES ADD 262
THEATRES IN YEAR Figures Show Increase in Rocky Mountain and Pacific States
According to statistics compiled by Western officials of Associated First National Pictures, Inc., 262 new motion picture theatres have been opened in the Pacific and Rocky Mountain states since May 1921.
1,954 Present Total
The figures show that last year there were 1,692 motion picture theatres in that district which comprises 11 states. The present number is 1,954, with a number of further projects under way.
Arizona leads with 47 new playhouses Wyoming is second with 38 and California third with 34 new theatres.
Table Shows Increase
The increase in the theatres in the states covered is shown in the following table:
1921 1922
California 443 477
Oregon 163 194
Washington 282 299
Nevada ... 20 31
Arizona 54 93
New Mexico 38 85
Colorado 195 220
Idaho 149 158
Utah 154 156
Wyoming 30 68
Montana 164 173
Totals 1692 1954
A great number of the new theatres have been erected in the down-town districts.
NEW TYPE MUSIC CUE
SHEET IS PUBLISHED
A new idea in music cue sheets for motion pictures has been conceived and patented by M. J. Mintz and James C. Bradford. It is known as the "Thematic Music Cue Sheet" and is being published by Cameo Music Publishing Company, New York.
The Thematic Music Cue sheet is said to differ from others in that a few bars of the actual notes of each composition are given whereas on the old cue sheets only the names of musical compositions are suggested.
The new cue sheet does away with the error, because of the fact that on it, the musician not only gets the correct tempo, but the correct mood, and actual melody, so that when he is compelled to use a different number, he can make the substitution without injuring' the presentation, it is declared.