Exhibitors Herald (Jul-Sep 1922)

68 EXHIBITORS HERALD July 8, 1922 DEPENDABILITY In film printing you must be careful to choose a laboratory that is dependable. American Film Company Laboratories come up to this requirement and go considerably beyond. We are reliable. Many years of experience enable us to get more out of your negatives. We would appreciate an opportunity to prove ourselves to you. WE WILL STORE YOUR NEGATIVES FREE WRITE FOR FULL PARTICULARS Developing Printing Tinting Toning Editing Titling Ordinary film reduced to American Standard Safety Size. (Absolutely fireproof film passed by all fire underwriters.) Laboratory capacity one million feet per week. AMERICAN FILM CO., Inc. Laboratories 6227 Broadway, Chicago, 111. and London, England SAMUEL S. HUTCHINSON, Pres. American 10 Points 1. QUALITY. Prints known for brilliancy and clearness. Expert staff trained by years of experience, assures highest quality prints obtainable. 2. REPUTATION. Gained in 10 yeara of experience. 3. RESPONSIBILITY. A concern of strong financial standing. 4. LOCATION. In the proper geographical location, assuring quick delivery anywhere. 5. EQUIPMENT. AU of the most modern obtainable. 6. CLEANLINESS. Within two blockt of Lake Michigan. Away from dirt and dust. 7. SAFETY. Plant approved by both city of Chicago and Board of Fire Underwriters. 8. PROMPTNESS. Accustomed to serve exacting requirements. 9. PRICES Reasonable and competitive. 10. GUARANTEES. Write for our unique guarantee of quality work. v J INSTALL EQUIPMENT Reports from Texas indicate that new equipment is being installed in a number of theatres in that state. J. P. Kaufman, manager of the New Braunfels theatre, New Braunfels, has purchased Powers projectors and a new Minusa screen. A new ventilating system has been installed at the Cozy theatre, Mineral Wells. Blizzard systems have been installed by Arthur Keys at his theatre in Vernon. At the Hancock Opera House, Austin, a new Minusa screen has been purchased. A. A. Kelly has placed the new type Motigraphs in his theatre at Brownwood, Tex. WORK IS STARTED ON NEW $60,000 THEATRE Active construction is under way on the new Mack theatre, a $60,000 "motion picture and vaudeville house with a seating capacity of 1,026 at Port Angeles, Wash. When completed it will be the finest and largest theatre on the Olympic Peninsula. Mack J. Davis is the builder, and at present is operating the Dream, a 750 seat house, which will be closed. George B. Purvis of Seattle is architect and supervisor for the Mack theatre. The house will be opened on Sept. 1. THEATRES CHANGE HAND The Brooklyn theatre, Kansas City, has been purchased by J. M. Holmes from G. E. Martin. John Ritter of the Pastime theatre, Tipton, Kan., and Joseph Buck have purchased the Crystal theatre, at Osborne, Kan. WANTS TO KNOW SUCCESS OF RADIO "I am greatly interested in radio equipment for theatre purposes," writes Joseph F. Spangler, manager of the Globe theatre, Beaver, Oklahoma. "I believe that if each theatre had an extra good radio outfit and could receive concerts that could be heard in any place in the theatre it would help in drawing a larger crowd and help to keep the house open in the summer months as well as the year around. "I would like to see some letters in print from other exhibitors who are using radio equipment and the success that they are having with it." (Note) Exhibitors who have or are using radio apparatus in their theatres are invited to write their experiences and opinions on them for publication in this department of the Herald. Three Unexcelled Features Combined '"THE problem of trimming overhead without injuring patronage never was more difficult. People demand good music with their pictures. The Cremona Theatre Organ is solving heavy musical overhead troubles and increasing box office figures as well. Because it may be hand played, played by an unskilled operator, or played with no operator at all, it has a world of flexibility. As a hand-played pipe organ it is exquisite. Yet it may be played by solo roll or by any standard player roll. Instant changes to follow cue sheets are possible. So versatility, not only in mode of operation, but in character of music and tonal combinations are possible as in no other instrument of its type. Write for details. The Marquette Piano Co. ^ , WI fTilif"* . — ~ — \