Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
000206
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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14 EXHIBITORS HERALD July 15, 1922 "The Most Valuable Publication Ever Gotten Out in the Film World" "The Box Office Record has just been received and she is a 'pippin'. You are certainly looking down on the rest of 'em now. It's the handiest reference for exhibitors ever compiled and every theatreman should have one for protection if for nothing else" — J. C. Jenkins, Neligh, Neb. "You are to be highly complimented for rendering such a valuable service to exhibitors. If I could not get another I would not sell mine for $25.00. I think it by far the best ever. No exhibitor can afford to pass up either the HERALD or the Box Office Record" — C. J. Latta, Lyric theatre, Harlan, Iowa. "The Box Office Record is just the kind of a book I have been looking for for a long time and have been unable to find. It seems that the HERALD always comes in with what the exhibitor wants and just at the right time" — A. H. Schurr, Grand theatre, St. Mary's, O. "The Box Office Record is surely a gold mine" — F. B. Hogben, Lyceum theatre, Chenoa, 111. "The Box Office Record is worth its weight in gold to any exhibitor" — F. L. Claude, Cozy theatre, Hazen, Ark. The Box Office Record Appears Again September