Exhibitors Herald (Jul-Sep 1922)

16 EXHIBITORS HERALD July 22, 1922 HERALD -MARTIN J. QUI G LEY PUBLISHER, EDITOR Published every Wednesday by Martin J. Quigley. Editorial and Executive Offices: 417 Soutb Dearborn street, Chicago, Illinois, (Telephone) Harrison 0248-9249.) New York Office: 1470 Broadway. (Telephone: Bryant 1368 and Bryant 5111.) Los Angeles Office: 453 South Spring St., (Telephone 600-10.) All Editorial and Business Correspondence should be addressed to the Chicago Offices. Subscription Price: United States and Its Possessions, Mexico and Cuba, $3.00 a year; Canada, 94.50 a year; Foreign Countries (Postpaid), $5.00 a year. Single copy, 25 cents. Copyright, 1922. All Rights Reserved. Copyright throughout Great Britain and Colonies under the provision of the copyright act of 1011. Vol. XV. July 22, 1922 No. 4 A Great Work Nothing that has been accomplished and nothing that is conceivable of accomplishment in the near future is comparable in importance, as far as the public relations of this industry are concerned, with the scheme of practical co-operation that has been effected with various social, civic and educational associations by the Hays organization. To have these associations heartily interested in the motion picture business and realizing that the industry is relying upon them for counsel and assistance will, in itself, accomplish the elimination of many of the most trying problems of recent years. It is now an evident fact that the old status of the industry has been changed. Under the old order the future was indeed discouraging. On every hand there were springing up new assaults against the business, new attempts to harass and annoy the business— and practically nowhere was there any indication of encouragement or co-operation. The industry was not altogether blameless for this situation. It had been so intent upon its internal work and problems that it neglected its public relations work. And in such instances as it was not a case of neglect, the public representation of the industry was conducted in such a badly informed, incompetent manner that the cause was rather hurt than helped. It is to be hoped, in connection with what is being done to both obtain and fclso to merit this outside help, that the exhibitor is not unmindful of the material advantages that this procedure will bring home to him. Exhibitors everywhere realize that the friendly interest and co-operation of their public is one of the most valuable assets to be had by a theatre — and that is just what this work is accomplishing, for every city, town and village in the country. * * * Right Methods There remains no doubt that a uniform rental contract, one that will be equally acceptable by both exhibitor and distributor, will be put in effect, probably with the commencement of the fall season. Although this is a matter that has resulted in serious contention between theatre man and distributor for a long time, the actual solution was accomplished in a comparatively short time, as the result of a few across-table negotiations. The success that has attended the negotiations with reference to the rental contract should afford to everyone in the industry a great deal of encouragement with respect to the solution of other aggravating problems that have long been hanging fire. The same methods that accomplished the contract agreement will insure success in other matters. IN THIS ISSUE OP SPECIAL, INTEREST Complete Text of Quigley Address to Missouri Convention 18 Details of Fo\ Film Corporation Announcement 40 Herald News Story Wins Editorial Aid for Theatre 31 NEWS OF THE WEEK Framers of Constitution Hear Quigley Plea for Free Screen 17 Group Bookings Abandoned by F. B. O. at Chicago Meeting 10 Hays to Aid Entire Industry, Not M. I'. P. D. A. Alone 20 Se«jk Reduced Wages for New York Operators 20 Ouigley Editorial Opens Wide Discussion Among Exhibitors 21 Lanky Bringing Negri and Other Foreign Stars to l:. S 22 De L'niform Contract Passage Is layed by Minor Details Rembusch Adds Two More Theatres to His Indiana Chain Charges and Denials Feature New Cohen-O'Reilly Tiff DEPARTMENTS Pictorial Section The Week in New York Money Making Ideas The Theatre . Newspictures Reviews Public Rights League Letters from Readers Topics of the Day What the Picture Did for Me With the Procession in Los Angeles Theatre Equipment Chicago Trade Events Guide to Current Pictures Re -Takes J. R. M. The July's and the August's are the hardest. * * * In the show business. * * * Unless you have the goods. * * * By and by when every picture is a 100% film there won't be anything to worry about. * * * I see Mary Pickford is going into the doll business. She'd better keep Doug, outa the shop. He'll wreck it. * * * And Viola Dana spends her nights in Hollywood knitting sweaters, according to her truthful press agent. So far she has knitted 498 and has broken all records. * * * Our Weekly Fable Once upon a time there was an exhib. who wanted a special screening of a picture, and he got there on time. * * * Things to he Thankful For Al Jolson isn't going into pictures. * * * Not a Serial We're kinda interested to know how long that Danl. Carson Goodman picture'; "What's Wrong With the Women" is. * * * Cause and Effect Every time they pinch a bootlegger in New York the price of booze goes up in Chicago. * * * Sounds Difficult "Dance While You Eat" says an ad, in Scrcenland, a Seattle, Wash., film magazine. Maybe it can be done if you don't order pie a la mode or hot coffee. * * * And That's That According to her p. a. Constance Talmadge just hates to be called "Connie," because, as she so aptly puts it, "A nickname is a stigma that fastens itself on one like on old Greek enclite." Oh, well, it's O. K. with us. * * * RECORDS By Dan E, Daily Read a lota telegrams about a certain pic. beating all previous records. Jever see one printed about the low records? Looks like exhibs, are holding out. F' instance suppose you played "Stung Again" to only 11 people and somebody else claims low record is 4 paid admissions. You ought to wire a blue nite letter to Mr. Woosit, manager of Whatpunk Film Co. (collect) that you wish him continued success and to keep on making "specials" like "Stung Again" and you'll soon beat the low record for your state. Don't let Broadway grab all the credit. There's many a "special" that never saw Broadway. * * * Hard Luck All Around Who says 13 isn't unlucky. Wasn't Evalyn Snow fired on the 13th, after she held her job thirteen months, and for too much publicity in a Pathe news weekly with 13 subjects in it. And didn't the film industry give thirteen cheers when she was canned. * * * Perennial The old joke about "my patrons don't like snow pictures" is being revived with the coming of Fox's "If Winter Comes"