Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
000294
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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24 EXHIBITORS HERALD July 22, 1922 Mrs. Gussie D. Ogden, Cincinnati society woman and aunt of J. Ogden Armour, millionaire packer, has written and produced "Hearts of Alsace," which has been booked over the Loew circuit. The handsome looking gentleman in the Mexican getup is Senor Ed Moriarty of the Vitagraph publicity forces. The individual in summer attire is Earl Williams, Vitagraph star. Williams must have promised the genial P. A. a nip of pre-Volstead stuff to induce that broad grin. Estelle Taylor, who carries away honors as the vampire in William Fox's new and modern version of "A Fool There Was." Emmet J. Flynn directed the attraction. Ex-service men at the United States Public Health Service Hospital, Chicago, are given a private showing of Frank Mayo's latest Universal picture, "Afraid to Fight." The attraction was exhibited through the courtesy of Herman Stern, sales manager at the Chicago exchange. The feature, which portrays the experiences of a convalescent disabled ex-service man, was received enthusiastically by the men in the hospital, and both Universal and Mr. Stern were given a vote of thanks.