Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
000295
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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July 22, 1922 EXHIBITORS HERALD 25 Back to School Days With F. P.-L. Stars Members of Paramount's stock company snapped during school hours at the Famous Players-Lasky studio on the Coast. This school was inaugurated recently by President Adolph Zukor as a part of his campaign for better pictures. In commenting upon this enterprise, President Will H. Hays of the M. P. P. D. A., said: "The inauguration of the Paramount Stock Company and School is a splendid step forward in that direction of the association's high purpose. SCENARIO WRITING. Frank E. Woods, instructor in the scenario at the Paramount Stock Company School, defines some important rules for the benefit of (left to right) Will M. Ritchey, Lois Wilson, Alfred E. Green and another student, all members of the Paramount Stock Company. Inauguration of the Paramount School has received the whole-hearted endorsement of company's entire forces. ■ MP in C * it t if. I t I t t lit Exhibitors of larger cities can not rest on their laurels if they expect to excel theatre men of smaller cities and towns in enterprising theatre operation. Picture shows smartly attired usherettes at new Miller theatre, Wichita, Kan. Description of the house is published in Theatre Equipment department. INSTRUCTION IN ACTING. Theodore Kosloff, Raymond Hatton and other stock company members being drilled in the finer technique of acting by George Fitzmaurice. PHOTOPLAY HISTORY. George Melford explains to Walter Hiers and Bert Lytell that prehistoric man introduced motion pictures by telling his story on stone. 9>t Nazimova and Charles Bryant, her husband and director. It is understood that the star is considering dramatization of her screen version of "Salome" for presentation on a New York stage.