Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
000296
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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26 EXHIBITORS HERALD July 22, 1922 A regular among contributors to "What the Picture Did for Me." This is Willis Haycock, owner of the Star, Callaway, Neb., with his family. A complete show including manager and musical director. This roadshow on "The Birth of a Nation" operates through Wisconsin with L. J. Welter (right) as manager. To the left is R. J. Cull, musical director. Outfit carries Powers 6-B and Delco lighting plant and a Silver Minor Screen. Harold Lloyd and Mildred Davis in the star's latest comedy riot "Grandma's Boy," the Associated Exhibitors feature which is having a record run on the Coast. It is Lloyd's first feature length comedy. Helen Lynch, one of the latest "finds" of Marshall Neilan. Miss Lynch appears in "Fools First" and "Her Man," both First National pictures. Will Theda Bara return to the screen under the Selznick banner in the role of a vampire which distinguished her work? Myron Selznick has not answered this question. Mildred. June, Mack Sennett comedienne, and her father. Miss June appears in "Gymnasium Jim," a two reeler published by First National. S3 Marion Davies and skating girls appearing in the star's latest Cosmopolitan production, "The Young Diana." The feature, distributed by Famous Players-Lasky Corporation, was directed by Albert Capellani and Robert G. Vignola. Production adapted from story by Marie Corelli.