Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
000297
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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uly 22, 1922 EXHIBITORS HERALD 27 First to welcome Marshall Neilan home in Los Angeles after his tour of Europe was his mother, Mrs. Blanche Neilan. The producer has signed to distribute through Goldwyn. Edward Horton in a scene from Vitagraph comedy-drama, "The Ladder Jinx." A review of this production is published in this issue of the HERALD. Jackie Coogan's new auto is christened. J. D. Williams, general manager of Associated First National Pictures, Inc., christens the little star's new coaster. Mr. Williams could not find the famous bottle of wine in Hollywood so he chose the next best thing — a quart of milk. Witnessing the impressive ceremony are Sol Lesser, who presented the gift, and Mummsy and Daddy Coogan. "Trouble" is Jackie's latest. Lunch period during filming of "Rich Men's Wives," first B. P. Schulberg special for distribution through Al Lichtman exchanges. Standing are members of the technical staff. Seated, left to right: Rosemary Theby, William Austin, Arthur H. Jacobs, Martha Mattox, House Peters, Carol Halloway, Claire Windsor and Gaston Glass. Gasnier, the director, is holding Richard Headrick.