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July 22, 1922
EXHIBITORS HERALD
33
THOMAS S. DALEY, Casino theatre, ialifax, is diminishing newspaper space >ut preserving quality. Above two-column lisplay on a Fox feature illustrates his etter.
See Page 38,
July 15, Issue
THEATRE EDITOR, Exhibitors Herald. 3ear Sir:
I am sending you herewith a couple of ;ny current displays which I hope will meet vith your approval. I am cutting down >n space for the summer months as you nil notice and find it rather difficult to .ccustom myself to the small ones after ising the big layouts so long. Halifax is a the grip of a tremendous business de■ression at present, but we are managing
0 get a little more than our share.
Very truly yours, THOMAS S. DALEY, Casino Theatre, Halifax, X. S. *
?EAR MR. DALEY:
The ads are good, like all of yours, but ve question the wisdom of cutting space. Ve've noted a tendency to do that and, ■ot understanding the logic of the move, ve wrote a monograph on the subject in •ur last issue. Frankly, we believe there is onsiderable danger in the step. , If it isn't asking too much we'd like to '■ave you read that little opinion and write s your views in the matter. Jump righf
1 and tear our argument to pieces. We've o idea that we're infallible or all-wise, and .'e really want to hear the other side of it rom a man who is on the theatre-public ring line.
Sorry to hear about the depression, but lad that you're getting a little more than our share. Hope the "Herald" has had
little to do with t'nat.—W. R. W.
"ADVENTURES OF ROBINSON CRUSOE" float used by Eli Rosenbaum. Lobby view of theatre is presented in another illustration. Letter herewith.
It Looks Better Than It Sounded
THEATRE EDITOR, Exhibitors Herald. Dear Sir:
Am sending photos taken of exploitation for first and second episodes of "The Adventures of Robinson Crusoe," which proved very successful at very little expense.
By publishing these it may be an example to other exhibitors to make money at a small investment. The actual stunt, in
cluding 2,500 tickets to school children, cost less than $10 and results were beyond expectations. We packed two special matinees, Fridav at 4 :15 and Saturday at 10:30.
Hoping my idea will prove of benefit to other exhibitors for the hot season, I am, Respectfully, ELI ROSENBAUM, Hippodrome Theatre, Ogdensburg, N. Y. *
DEAR MR. ROSENBAUM:
Your campaign sounded very good when you described it in the letter previously published, but your photographs show it to have been even better than we gathered from reading that communication. It will, without question, prove beneficial to other readers. Have you reported to "IV hat the Picture Did for Me" on the serial? — W. R. W.
ELI ROSENBAUM, Hippodrome theatre, Ogdensburg, N. Y., contributes the above illustration of a letter previously printed, and a second letter.