Exhibitors Herald (Jul-Sep 1922)

NEWSPICTURES ¥1/777/ a view to giving the exhibitor a better understanding of the importance of the W News Weekly, to himself and to his public, and also for the purpose of providing ways and means whereby the exhibitor may apply better exploitation to his News Reel feature, the "Herald" has established this department. INTERNATIONAL HAS PRESTIGE REEL IN "THE MIRROR" "The Mirror,"' published by International News Reel Corporation and reviewed by a representative of this department at the Chicago theatre, is, in addition to being splendid entertainment, a powerful builder of prestige for newspictures. E. J. Weisfeldt, Saxe's Strand theatre, Milwaukee, who recently used the first issue, set forth the showman's view of the feature in the following terms : "In our opinion it is one of the greatest one-reelers ever produced. The exploitation possibilities, I say with emphasis, are wonderful. It ■ can be advertised as extensively, if not more, than any big feature, and this, coupled with the fact that it is so extremely novel and interesting, is responsible for the excellent business it is bringing the theatre this week."' First Issue Promising The first issue, showing the inauguration of President McKinley in 1897, promises much for the series of twelve which is ready. The views of the inaugural ceremony are in the faulty photography and the slow tempo of the early motion picture, subtitles dwelling upon the comparison with modern picture methods as exemplified in the pictures showing the inauguration of President Harding which are included in the reel. The footage is carefully assembled and well written captions point up the contents in highly interesting fashion. Considered strictly as a bit of entertainment, the reel is decidedly worth while. In its prestige building phase it is as remarkable. Increases General Interest The series cannot but act beneficially as regards newspictures generally, pointing out the great progress made in newspicture manufacture and sharply emphasizing the service of the institution in preserving notable incidents for posterity. Since it is issued independently of International News and its booking does not therefore conflict with existing arrangements in any theatre, the pictures should be CCENE from first issue of "The Mirror," showing inauguration of President McKinley in 1897 given the widest possible exhibition. Several of the subsequent issues should rival the first in interest, according to the schedule, which follows : The Lusitania breaking records across the Atlantic. 1907. The Coronation of King George, 1911. No. 4. The Czar, at the height of his power, 1908. King George with the Kaiser. 1908. Brilliant episodes in the reign of Edward VIII. 1905-1908. No. 7. With Theodore Roosevelt in Africa. 1910. Famous Ring Chamoions of other days, in action: Jeffries, Johnson, Gans and Nelson. 1904-1910. No. 9. The San Francisco Earthquake, 1906. No. 10. New York before the days of hurry-scurry, 1909. No. 11. Through the Panama Canal with President Taft, 191?. No. 12. The Funeral of King Edward VIII, 1910. SCENIC PRODUCER LAUDS NEWS REEL Earl W. Braga, producer of "Trampalogues," pays tribute to the newspicture and points out a common error in the following communication : "I have read with interest the various letters from exhibitors on the newspicture and most certainly agree with them that it is an integral unit of the highclass program. It is one corner of the foundation itself, and to eliminate it. is to weaken the structure. Then how can the term "filler" be used, when it is part of the program itself, as much so as the great feature? "Another equally important unit of the program should be the travelogue or scenic picture. Foreign travel is becoming more popular; people who have never felt the lure of wanderlust are becoming; enthusiasts. Those who have traveled, and they are numbered among the most wealthy, thoroughly enjoy a travelogue. They appreciate it in its true worth. To people .of the calibre that tour for the mere sport of it, drama does not mean everything on the program. * * * "A glimpse of broad ocean, plumy palms, cloud wreathed peaks, and garlanded crags, means more of a thrill to them and anybody with an appreciation of the finer things of life, than some situation in a triangle play! "The travelogue, like the newspicture, is due for the discriminating Exhibitor's thought and consideration." FOX NEWS GIVEN AD RECOGNITION Considerable significance attaches to the recognition accorded newspicture importance by Fox Film Corporation in the splendid announcement insert carried in the Herald for July 15. Fox News was given first page following the title page. Incidentally, it is a page which every showman should peruse carefully. This type of recognition, involving cash outlay of notable proportions, reflects a wholesome sincerity of purpose on the part of the newspicture producer. He has at his disposal no more effective means of advancing the interests of the newspictures as an institution and the exhibitor as its direct beneficiarv. This Is Enterprise! (Special to Exhibitors Herald) NEW YORK, JULY 11.— Pathe News views of the Lexington Avenue Subway fire were shown on Broadway screens 6 hours and 13 minutes after the accident, news camera men beating the fire engines to the scene. * FINAL EXTRA * INTERNATIONAL NEWS No. 53: Sec. Denby Inspects U. S. Forces in Hawaii — -Walter Hagen Returns to America with British Golf Cup — Plymouth, England, Welcomes Prince of Wales — Hunt Whales on Pacific — Harding Views "Battle of Gettysburg"' — Cartoon — Territorial specials. No. 54: Motor Boat Races at Peoria. 111. — Emperor of Annam Visits Paris — Willard Enters Training — Harding Visits Home Town — French Cavalry in Review— Exploring Clouds Above Swiss Alps — Airplane Observer Leaps for Life Over Gettysburg — Cartoon — Territorial specials. KINOGRAMS No. 2160: Marines Reproduce Pickett's Charge — Fast Train in Wreck at Winslow Jet.. N. J. — Naval Maneuvers on the Pacifk — Fred Stone Puts on Charity Wild West Show at Mineola, N. Y. — French Archers in Annual Tourney — Walter Hagen Home with British Trophy — Yacht Builders Show Rivalrv at Beverly, Mass. — French Athletic Veterans Try Come(Concluded on page 43)