Exhibitors Herald (Jul-Sep 1922)

uly 22, 1922 EXHIBITORS HERALD 45 Universal Exploitation Men Active in Every Territory "Nothing is impossible!" To prove the soundness of this, his personal policy, Carl Laemmle, prescient of Universal Film Manufacturing Company, in 1916 issued this order : "We will help every exhibitor of Universal pictures to make money with hem." i This order brought immediate organnation of the company's nation-wide excitation force which today is comprised if keen, trained and resourceful advertislg and publicity men. This innovation was preceded one year ly a nation-wide, large space newspaper ampaign to promote Universal producions. A year following this the Uniersal brand of productions, as well as idividual pictures, were popularized by leans of an advertising campaign in 'aturday Evening Post. At the inception of this national adverting campaign, P. D. Cochrane, secreiry of the company, was director of exloitation. The movement grew to such roportions, however, that it was necesary to shift some of the burden and 'aymond Cavanagh was appointed exloitation manager. Mr. Cavanagh toay is directing from the home office the ork of the field men. A list of the company's present exloitation men in the field, with a bioraphical sketch of each, follows: Home Office RAYMOND CAVANAGH, exploitation manger. Extensive commercial and agency advertisng experience, having been with the Lord & "homas and the Taylor-Critchfield agencies in Chicago. Joined Universal advertising department in 1915. Has conducted own industrial and ducational motion picture organization. Hanled advertising on "Foolish Wives." MARC LACHMANN, is now handling exploiition for Jewel attractions at the Central theatre >n Broadway. Assistant to Cavanagh. Formerly identified with theatricals and newspapers i Chicago. Motion picture and dramatic editor f "Dallas Times Herald." Handled personal apearance engagements of Universal stars. Atlanta CHARLES SIMPSON, newspaper man, advance gent for circuses and theatrical publicist. Was xploitation editor of one of the national trade jurnals. Special representative for "Foolish Vives." Buffalo THOMAS CECIL LEONARD, experienced thetrical agent. Well known Shubert press agent. >pecial representative San Carlo Opera Company -nd other big attractions. Wide experience and imnection in motion picture sphere. Well known mongst Buffalo territory newspaper men, as well s throughout the U. S. and Canada. Butte W. L. FENNEY, associated with Stilwell theares company of Spokane, for the past four years i capacity of general manager. Handled all ublicity. Was Manager of Fox Film exchange l Butte. One of the most popular men in the idustry in his territory. Chicago WALTER L. HILL, dean of Chicago's publicity nen. Has handled the biggest of attractions in Chicago for Paramount, First National and Universal organizations. Extremely popular with lewspaper clan of Middle West and recognized is one of the ablest publicity men in the inhistry. Cincinnati NOAH SCHECHTER, experienced in theatri als. and journalism for the past sixteen years ■chechter has been an actor, a stage director and Nothing Is Impossible That slogan led Carl Laemmle, president of Universal Film Manufacturing Company to launch in 1915 A national newspaper campaign to advertise Universal attractions ; and in 1916 A nation-wide field force of exploitation men to assist exhibitors to make money on the company's pictures. Today The company's field force extends into every city and town in the country where Universal features are presented, each exchange having a trained advertising man in charge of this work. taught dramatic art. Handled publicity for Ascher Brothers Capitol theatre in Cincinnati. * • * Cleveland LEE S. FERGUSON. Worked in Selznick publicity department. Exploitation for Fox Film Company. Special representative "Foolish Wives." * • * Dallas MORRIS FRANKEL. Handled big specials for Fox Film Corporation in Texas. Well known theatrical agent and press man. Special lepresentative "Foolish Wives." Well known by trade and press in Texas. # • * Detroit JOSEPH MAYER, former editor Billboard, dramatic and motion picture editor Commercial Tribune, Cincinnati. Former director of publicity for Universal. Special representative Detroit exchange for UniversalJewel attractions. Des Moines R. C. McCURDY', has served on Iowa newspapers. Has been connected with many big Iowa theatres in capacity of treasurer, manager, press representative, etc., for many years. One of most popular and best known theatrical men in Middle West, personally known to every editor and exhibitor in his territory. New Orleans BOONE MANCALL. Newspaper man in New Yrork, Boston, Philadelphia. Has been an advance agent for Shubert attractions. Special representative "Foolish Wives." Handled personal appearance several stars for Universal— eastern cities. ♦ • # Philadelphia J A. DALY'. Connected in past with Klaw and Erlanger, Shuberts and B. F. Keith in publicity sphere. Well known newspaper man of Philadelphia. Toronto M. J. WILKES, well known New York newspaper writer and publicity man. Has been identified with some of biggest musical and dramatic triumphs on Broadway. Feature writer and promotion man for big New Y'ork newspaper. Widely known throughout Canadian Provinces. Baltimore Charlotte Washington HATTJE K. MERRILL, one of the best known feature writers and motion picture critics of the South. Came direct to Universal staff after popular sojourn as motion picture editor of Baltimore News. • » * Indianapolis WM. ESCH, widely known theatre owner, exploitation and publicity man. * * • Denver AL. KAUFMAN. Three years with D. W. Griffith doing special exploitation "Way Down East," "Orphans of the Storm." With United Artists as special representative big attractions. With Mr. and Mrs. Coburn and "The Better 'Ole" Companies. Identified with many other big road attractions and pictures. Kansas City LOL'IS P. KRAMER, newspaper man, investigator and well known publicity man. Received early training in St. Louis and Chicago. Asst. Sales Manager, Quaker Oats Co. Special investigator with Burns agency. Assisted General Wood as press agent. Was with Fox, Shubert Vaudeville and special man for "Foolish Wives." Los Angeles H. D. McBRIDE, well known in advertising and publicity circles. Served on Los Angeles Examiner. Conducted free lance publicity office in Los Angeles. Has been with Metro and other big film concerns and connected with the biggest of attractions. # # • Omaha F. C. CROSON. Well known newspaper and theatre man. Was managing one of Omaha's biggest cinema theatres when he came to Universale exploitation staff. Popular in Omaha territory. # • # Pittsburgh F. J McGINNIS. Well known publicity and theatrical man. Popular with Pittsburgh newspaper clan and a good mixer. Has had vast experience in his field. Portland Seattle GEO. E. BRADLEY', JR. Five years' experience on Seattle Post Intelligencer, Star Bulletin and New Y'ork Telegraph. Was publicity director for Community Service. Experienced in theatricals and newspaper work in Portland as well. # • • St. Louis GEO. ENGEL. Has been with Universal organization for past three years. Has been with biggest organizations in St. Louis. Special newspaper feature writer, theatrical and motion picture special representative. Salt Lake Spokane NORMAN E. BECK, former motion picture editor and dramatic critic for several Salt Lake newspapers. Is dean of Salt Lake newspaper men ranking in comparison to Percy Hammond of New York Tribune, in Rocky Mountain Region. San Francisco BEN WESTLAND, former dramatic editor San Francisco News. Also on Variety and Herald. Well known and popular in Frisco newspaper, theatrical and motion picture world. "The Young Diana" to Open at Two Broadway Playhouses in August Cosmopolitan Production's latest picture, "The Young Diana," in which Marion Davies is the star, will be presented at the Rialto and Rivoli theatres. New York City, the latter part of August. "The Young Diana" is from the story by Marie Corelli and is said to be a picture of exception qualities, offering Miss Davies a vehicle to which she is particularly well adapted. Robert G. Vignola and Albert Capellani collaborated in the direction of the production. The supporting cast includes Maclyn Arbuckle. Pedro de Cordoba, Forrest Stanley and Gypsy O'Brien.