Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
000327
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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July 22, 1922 EXHIBITORS HERALD 57 "What the Picture Did For Me" VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright, 1922 You are especially invited to contribute regularly to this department. It ia a co-operative service FOR THE BENEFIT OF EXHIBITORS. TELL US WHAT THE PICTURE DID FOR YOU and read in the HERALD every week what the picture did for the other fellow, thereby getting the only possible guide to box office values. Address "What The Picture Did For Me," EXHIBITORS HERALD, 417 S. Dearborn St. Chicago. American Releasing Jungle Adventures, a Martin Johnson production. — Best picture of the kind ever made. Remarkable shots of wild animals. — Harry Castle, Palace theatre, Tulsa, Okla. — General patronage. Sisters, with a special cast. — A true to life story that hits the mark with the feminine sex. — H. Fischer, Jr., Mammoth theatre, Philadelphia, Pa. — Neighborhood patronage. My Old Kentucky Home, with a special cast. — I ran My Old Kentucky Home to a packed and delighted audience. One of the most beautiful pictures have seen this season. Acting by Monte Blue and support superb. Photography very fine. — M. Paul, Bijou theatre, Marysville, Wash. — General patronage. Cardigan, with a special cast. — Splendid historical production. The best box office picture in four months. Ran two days to good business. Book and boost it. — C. B. Davis, Norwood theatre, Norwood, O. — Neighborhood patronage. Cardigan, with a special cast. — Above average war story. Business fair. — Harry Castle, Palace theatre, Tulsa, Okla.— General patronage. Associated Exhibitors Woman Wake Up, with Florence Vidor. —This picture puts the women awfullywise, but it's a good entertainer and I guess we men should book the picture and suffer the consequences. Played The Pickaninny with this. Good comedy. — W. P. Perry, Rialto theatre, Cheyenne Wells, Colo. — Small town patronage. Tracks, with Bill Patton.— Some picture. Hope to play this again soon. — Mrs. D. C. Turney, Miller theatre, Bonsteel, S. Dak. — General patronage. Marry The Poor Girl, with Mr. and Mrs. Carter DeHaven. — Comedy-drama. Fair business considering conditions. Pleased 90 per cent. I consider it a good clean picture. — F. S. Mooney, Opera House, Mason City, Neb. — Neighborhood patronage. Tracks, with Bill Patton. — A corking western drama with a "finish" that will give it the approval of those who usually steer clear of westerns. Well produced with plentiful mystery and action. Business very good. — Harold F. Wendt, Rivoli theatre, Defiance, O. — General patronage. Anne of Little Smokey, with a special cast. — A western that is extra good for Sunday. Pleased 100 per cent. Played. Harold Lloyd comedy with this and considered it an A-l program. The comedy, Number Please, wasn't his best, but it isn't bad. — W. P. Perry, Rialto theatre, Cheyenne Wells, Colo. — Small town patronage. First National Smilin' Through, with Norma Tal madge. — An offering that is superb and cannot be excelled from point of beautiful, story. Most excellent portrayal by each and every member of the cast. Norma Talmadge rises to the topmost heights and creeps into the hearts of the picture fans in this, her greatest effort. There is no doubt in my mind but that this will continue to be the greatest money maker made this year. The first program put on at advanced admission in this house in months, and they paid and went out saying it was wonderful. — W. H. Brenner, Cozy theatre, Winchester, Ind. — General patronage. Penrod, a Marshall Neilan production. — Pleased 30 kids. Adults walked out and said nothing to it. Fell flat second night. Unreasonable film rental. — O. Troyer, Lyric theatre, Rugby, N. D. — General patronage. piUlfflMllllllllillM^ I WeVe Been I Saving This For Summer | | Allow me to congratulate | | you on your first edition of | | "The Box Office Record." It j | is there! It is a distinct sue | I cess, the best, in fact, on the | | market, and it is a notable step | | forward in solving the book | | ing-good-pictures problem. | The day after your book ar | | rived two salesmen called upon | | me and endeavored to sell me | | their complete output. I | | looked up every picture of j | theirs listed in the little book j | and accepted or rejected their | I proposed releases according to | | the reports contained therein. j It is a fine workable plan | 1 and I for one am delighted | | with its adoption. | The only suggestion I can | | offer, and it is not imperative, | | is to run after the caption the | | type of play, as comedy-drama, | 1 heavy drama, society play, etc., | | and possibly the names of | I one or more stars in all-star | | features. PHILIP RAND, Rex theatre, Salmon, Idaho. j fiiiiiiiiiiriiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiwiiniii™ The Woman's Side, with Katherine MacDonald — Just above fair. One of those pictures where you open your doors and just do average business. — Chas. H. Ryan, Garfield theatre, 2844 Madison Street, Chicago, 111. — Neighborhood patronage. Red Hot Romance, with a special cast. — About as funny as a crutch. This and Polly of The Follies would be a good pair to pass up, as they are somewhat on the same order, by the same outfit. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. The Lotus Eater, with John Barrymore — This one is a peach. Don't wait to book it. Advertise it big and raise your admission.— Roy Dowling, Ozark theatre, Ozark, Ala. — Transient patronage. Smilin' Through, with Norma Talmadge.— My patrons were unanimous in saying this was the best picture that the Ada Meade had ever shown, and straightway left the theatre and proceeded to sell it to someone else. A little better than the usual amount of advertising. Splendid cooperation from local merchants with window displays, for the best week, of the season. — Henry F. Eger, Ada Meade theatre, Lexington, Ky. — General patronage. Molly O, with Mabel Normand. — Excellent picture and business very good. — William Noble, New Folly theatre, Oklahoma City, Okla. — General patronage. Peck's Bad Boy, with Jackie Coogan. — This picture is great. Go the limit. Is just the kind of picture our patrons want. Played this with a Fox News and a Lloyd comedy, and it drew and pleased. — Floyd W. Reed, Orpheum theatre, St. Bernice, Ind. — Small town patronage. The Barnstormer, Charles Ray. — Why this picture ever was released is beyond my comprehension. Nothing to it. Patrons made many kicks. Two days to heavy loss. Keep off. — C. B. Davis, Norwood theatre, Norwood, O. — Neighborhood patronage. Good References, with Constance Talmadge.— This feature was very fine. Connie takes well here. I had many favorable comments. — Mrs. Lola H. Bell, Queen theatre, Lonoke, Ark. — Small town patronage. The Silent Call, with Strongheart.— A great picture, and one of the few that satisfies the entire audience. Don't be afraid of saying too much for it. Get 'em in, and they will be satisfied. Business good. — Gaines theatre, Irvine, Ky. — General patronage. Peck's Bad Boy, with Jackie Coogan. — A good picture that brought forth many favorable comments. A special kids' matinee after school helped to bring out the grown ups at night. — Adolph Kohn, Pas