Exhibitors Herald (Jul-Sep 1922)

60 EXHIBITORS HERALD July 22, 1922 cast. — Wonderful picture. Went over big for playing a solid week in a town of 1200. — A Troyer, Lyric theatre, Rugby, N. D. — General patronage. Garments of Truth, with Gareth Hughes. — Good program picture, but has no pulling power. — C. Malphurs, Dreamland theatre. High Springs, Fla. — Small town patronage. Paramount The Bachelor Daddy, with Thomas Meighan. — With the possible exception of The Inside of The Cup we had more favorable comments than on any picture we have shown for a long time. Mr. Meighan and Famous Players, are to be congratulated, and exhibitors should ask for more of this type of picture. Book it if you have to buy it alone, and yo i will have no regrets. — Bryan V Kundert, Empress theatre, Beresford, S. D.— Mighborhood patronage. Is Matrimony a Failure, with a special cast. — In the words of my worthy contemporary at Neligh, "there is no limit " This is a good picture, with plenty of fine comedy, and a splendid cast. But it didn't even draw enough to pay the ushers. Not the picture's fault, but this is anything but a special. Matrimony may not be a failure, but this picture sure was — for us. — Fred S. Meyer, Palac; theatre, Hamrlton, O. — High c'.ais family patronage. Three Live Ghosts, with Norman Kerry. — One of the most original and best liked pictures we have run in some time. The comedy element is strong and if you can sell this picture to the public in your ads it wil! please. — J. H. Talbert, Legion theatre, Norwich, Kan. — Small town patronage. The Good Provider, a Cosmopolitan production. — Excellent picture but not good enough for advance prices. — J. A. Holmes, Arcade theatre, Holtville, Calif. — Neighborhood patronage. The Bachelor Daddy, with Thomas Meighan. — Good but not as good as Meighan generally is. Meighan deserves better and bigger scenarios as he is a favorite star. — J. Carbonell, Monroe theatre, Key West, Fla. — Neighborhood patronage. Beauty's Worth, with Marion Davis. — Excellent. Drew well all week and enjoyed good business. — William Noble, Capitol theatre, Oklahoma City, Okla. — General patronage. What's Your Hurry? with Wallace Reid. — Not new but just as good as if released yesterday. Reid draws well. This play has not much comedy but has melodramatic interest. The rushing up of the big trucks to save the bursting dam and the hero's act warning his bride thereby affords good entertainment. If not played, book it. Mighty glad to see that old war-horse, Sprague, sniffing the powder on the firing line once more. Jenkins alone has kept the merry ball rolling. Now, with Sprague, back in the game, we can expect some good summer merriment. — Philip Rand, Rex theatre, Salmon, Idaho. — General patronage. The Ordeal, with Agnes Ayres. — Personally, can't say that I think much of it, but our patrons liked it. Conrad Nagel makes a dandy lead opp. Mrs. Sheik, and Edna Murphy is no slouch. The picture is masterfully handled in typical Paramount fashion. — Fred S. Meyer, Palace theatre, Hamilton, O. — High class family patronage. The Sheik, with Rodolph Valentino and Agnes Ayres. — This picture brought me the first real money I ever had on a Paramount special. In fact, I did the biggest business on The Sheik that I ever (lid on any picture. While the picture is ^iiiriiiiiiijjrMiiriiMi]iijtjiiiitniiMjnit[ii]i]]iHiiinniiiii(miinii)iiiiiitniHiiiin»iiiiiimiuriiiiiiiHi(iiHitiiiiu^ | Will One of | I The Percent J Men Oblige? | We don't understand how | | some exhibitors can report a § | picture pleasing 60, 70, 80, 90 | | or 100 percent of their patrons. | | Is it possible that they stop | j everybody leaving the theatre j 1 to get their opinion regarding j j the picture, or do they mean | | that the picture pleased them j | selves the percentage pub j I lished? | The best that we can do is j | to get the opinion of seven or 1 | eight people a night on a pic | | ture. Would suggest that ex | | hibitors classify a picture from | | excellent to very poor and j | state whether it drew or did | | not. | CROSBY BROTHERS, Lily Theatre, Buffalo, N. Y. | ^iiiiMiiiinnnnifliiuniiiititiniiMiuinMuiuiuwniiniiniiuiriiimiiiniiiuiuJUjanHiimHifinituiMmu!utf^ fine from every viewpoint, I can't understand just what brought this sudden jump in my patronage. Anyway I will give the picture the credit. — Custer Carland, Victoria theatre, Frankfort, Mich. — General patronage. The Mistress of The World, with Mia May. — The poorest serial picture we have run. After the first episode business fell off 50 per cent on this one. — C. Malphurs, Dreamland theatre, High Springs, Fla-. — Small town patronage. Ladies Must Live, with Betty Compson. — Too long and disconnected to be enjoyed by the average audience. Somehow or other this picture missed being a great one, although built on a great theme. Perhaps if Tucker could have lived to finish properly the result might have been different. — J. H. Talbert, Legion theatre, Norwich, Kan. — Small town patronage. Get-Rich-Quick Wallingford, a Cosmopolitan production, — Mighty nice offering. Liked better than the stage play. Business locally is so much off-color that it failed to draw, but no fault of the picture. If you want a light entertainment, especially if the play has run in your town, look no further. — Fred S. Meyer, Palace theatre, Hamilton, O. — High class family patronage. The Sheik, with Rodolph Valentino and Agnes Ayres. — Personally I did not think it anything to rave over, but it broke all house records and got the money and pleased therrr all. I charged 50 cents and stood them out the first night. It's a money getter. — C. H. Simpson, Princess theatre, Millen, Ga. — General patronage. Excuse My Dust, with Wallace Reid. — The people sure like Wallie. I can figure on a good crowd by just advertising his name. They don't care how old the picture is or how many times shown in town before. They come to see it again. — J. T. Flaherty, Oaklawn theatre, Danville, 111. — Neighborhood patronage. Widow By Proxy, An Adventure in Hearts, Scarlet Days, Victory, Saied Love, An Amateur Wife, His House in Order, Jack Straw, Easy to Get and The False Road are "Ten Pictures My Patrons Did Not Like."— Floyd W. Reed, Orpheum theatre, St. Bernice, Ind. The Shiek, with Rodolph Valentino and Agnes Ayres.— Play this one. Go after it. Raise admissions and get the money. Beautiful clear photography throughout. Big picture in every way and, above all, sure fire attraction, which spells money. Even the hard boiled Mix and Jones fans will like it. Played it three days, and called police on third day. — Capitol theatre, Canajoharie, N. Y.— Neighborhood patronage. Forever, with Elsie Ferguson and Wallace Reid. — Unquestionably one of the greatest pictures, but the artistic loving element fails to be in sufficiently large quantities to make a booking such as this profitable. Paramount has promised us an adjustment. Forever is a decided credit to our industry. Book it, and boost it, unless your audience is made up entirely of "low-brows." Then leave it alone. — Fred S. Meyer, Palace theatre, Hamilton, O. — High class family patronage. Too Wise Wives, with a special castGood picture and business. — William Noble, Broadway theatre, Oklahoma City, Okla. — General patronage. Deep Waters, with a special cast.— Will please. Has some under water scenes that are very good. — W. T. Biggs, Unique theatre, Anita, la. — Small town patronage. Little Miss Rebellion, with Dorothy Gish. — Here is a delightful little comedydrama. Foreign in location but she is the real American type and the dough boy helped a lot to put it over. — S. V. Wallace, Idle Hour theatre, Cambridg< Springs, Pa. — Transient patronage. Cappy Ricks, with Thomas Meighan.Pleasing offering. Should go tremen dously big where Peter B. Kyne has ; following. Nicely handled and, thougi obvious in spots, fine hot weather enter tainment. — Fred S. Meyer, Palace the atre, Hamilton, O. — High class famil patronage. The Jucklins, with Monte Blue. — Hei is another good clean one that went bi here. — Giacoma Brothers, Crystal theatr Tombstone, Ariz. — General patronage. A Lady In Love, with Margueri Clark. — Poor picture. Not any drawii power. Fell flat second night. My a vice, lay off. — O. Troyer, Lyric theati Rugby, N. D. — General patronage. One Glorious Day, with Will Rogers. We didn't expect much, so we were n disappointed. Not up to Rogers' sta dard by any means. Lila Lee makes for some of the picture's shortcomin; — Fred S. Meyer, Palace theatre, Ha ilton, O. — High class family patronage. An Amateur Devil, with Bryant Wa. burn. — Made no hit. — Giacoma Brotfu Crystal theatre, Tombstone, Ariz. — G eral patronage. Mrs. Temple's Telegram, with Bry : Washburn. — Not much of a picture.— Troyer, Lyric theatre, Rugby, N. IGeneral patronage. The Call of The North, with Jack H • —Good picture. Has a special appea 3 lovers of Western stuff. Holt coining the front and getting to be a "m; s man." — Fred S. Meyer, Palace thea-'. Hamilton, O. — High class family patuage. R-C Pictures The Duke of Chimney Butte, with 1 J Stone. — A good clean western picl eBook it if you like westerns. It i" please. — J. A. Holmes, Arcade the: e,