Exhibitors Herald (Jul-Sep 1922)

July 22, 1922 EXHIBITORS HERALD 61 HOOT GIBSON and Barbara Bedford in a scene from the Universal feature "Step On It." Holtville, Calif. — Neighborhood patronage. Queen of The Turf, with a special cast. —The older we get, the harder we fall. Only the fact that we were sick when we sought' it, excuses the appearance of 9uch a picture at our theatre. What's .vorse, we bought it with our eyes open, ifter screening. A million dollars worth )f exploitation, and wre used them all. jut a terrible flop. A 100 foot race the jnly redeeming feature. Look at it wice before you buy, then forget it. — "red S. Meyer, Palace theatre, Hamilton. 3. — High class family patronage. Be My Wife, with Max Linder. — Good :)icture pleased a big business. — William soble, Empress theatre, Oklahoma City, Dkla. — General patronage. The Foolish Age, with Doris May. — V very good comedy that made a hit lere. — Roy W. Adams, Pastime theatre, \Iason, Mich. — Small town patronage. Seven Years Bad Luck, with Max Linler. — A very good comedy that kept the ustomers in a good humor throughout. —J. H. Talbert, Legion theatre, Norwich, van. — Small town patronage. Realart Her Face Value, with Wanda Hawley. -A good program picture. — Clarence W. -angacher, New Glarus theatre, New ilarus, Wis. — General patronage. The Sleep Walker, with Constance Biney. — Program offering, nothing more or 2ss than about the same calibre as reent Realarts. Jack Mulhall in supportig cast. — Chas. H. Ryan, Garfield thetre, 2841 Madison Street, Chicago, 111. -Neighborhood patronage. The Love Charm, with Wanda Haw:y. — She always pleases. Played to a ood ' house. Everyone liked it. — Roy )owling, Ozark theatre, Ozark, Ala. — "ransient patronage. Bobbed Hair, with Wanda Hawley. — 'itiful to waste such a good star in such poor picture. Paramount trade marks hould not be used in such a poor picire. — J. Carbonell, Monroe theatre, Key Vest, Fla. — Neighborhood patronage. The Case of Becky, with Constance ;iinney. — A thrill picture that will please ie majority. — Clarence W. Langacher. jew Glarus theatre, New Glarus, Wis. — ieneral patronage. Selznick Reported Missing, with Owen Moore -Excellent. This one seemed to appeal ) the patrons and the box office figures •ere very fair. — William Noble, Criterion leatre, Oklahoma City, Okla— Genera! atronage. A Wide Open Town, with Conway earle. — A real good program picture. — -dolph Kohn, Pastime theatre, Granville. '• Y. — Small town patronage. Reported Missing, with Owen Moore. -Went over very good. Good audience lm. — R. Griffith, Strand theatre, Honeyrove, Texas. — Neighborhood patronage. Reported Missing, with Owen Moore. -The picture is what Select claims it to e, but the business anticipated is "Reorted Missing." Not worth any more ian it can bring to the box office, there>re in our case about third of what we aid for it. The picture is great, but ere it had no drawing power. Play it, ut play safe.— Fred S. Meyer, Palace ieatre, Hamilton, O.— High class famy patronage. Evidence, with Elaine Hammerstein. — very good picture that gave good sat isfaction. All comments were favorable. — Adolph Kohn, Pastime theatre, Granville, N. Y. — Small town patronage. The Prophet's Paradise, with Eugene O'Brien. — This is a poor one for me. The star pleases some as a rule, and I run him for them, but this picture is exactly what my patrons do not want. Play it and "hide as they come out." — Floyd W. Reed, Orpheum theatre, St. Bernice, Ind. — Small town patronage. Broadway and Home, with Eugene O'Brien. — This one did not please my patrons. Poorest O'Brien picture I ever played. — C. H. Simpson, Princess theatre, Millen, Ga. — General patronage. Channing of The Northwest, with Eugene O'Brien. — A real good picture. Pleased here. — Adolph Kohn, Pastime theatre, Granville, N. Y. — Small town patronage. The Way of a Maid, with Elaine Hammerstein.— This is a dandy comedy drama. Most amusing and well acted. Niles Welch is particularly good. Good if they like comedy dramas, and worth while. — Ben L. Morris, Olympic theatre, Bellaire, O. — General patronaze. Good Night Paul, with Constance Talmadge. — Fair program picture. — Floyd W. Reed, Orpheum theatre, St. Bernice, Ind. — Small town patronage. Ghosts of Yesterday, with Norma Talmadge. — A good picture. — Adolph Kohn, Pastime theatre, Granville, N. Y. — Small town patronage. United Artists Way Down East, a D. W. Griffith production. — What's the matter with you small exhibitors? Don't pass this attraction up. It is sure fire. Sequence of cat falling asleep worth price of admission. Ice scene could be improved by cutting. One flashback and closeup of full view of falls should show ice going over, but your audience will forget this. Besides it gets the money at 55 cents top. — Capifol theatre. Canajoharie, N. Y— Neighborhood patronage. Way Down East, a D. W. Griffith production.— A wonderful picture. Everyone who saw it praised it. We only did an average one-day business on a twoday run. Played at 35 cents, which was too high for our patrons considering that it played downtown at 25 and 50 cents. — J. T. Flaherty, Oaklawn theatre, Danville, 111. — Neighborhood patronage. The Love Light, with Mary Pickford. — I was a little afraid of this, as Pickford flopped badly here in Suds last year, but she drew well with the fans and the stayat-home crowd, too, this time, and won a number of flattering comments. — Roy Many a sour faced Independent refuses to admit that he is suffering from A naemicExchangeitis. Put those necessary vitamines into your business with MONOPOL SHORT REEL UNITS. NOW READY Monopol Pictures, Inc. 1476 Broadway New York City Room 524 Bryanl 4416