Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
000332
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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62 EXHIBITORS HERALD July 22, 1922 JACKIE COOGAN in the slums of London. A scene from his forthcoming feature "Oliver Twist" made by the Jackie Coogan Productions. W. Adams, Pastime theatre, Mason, Mich. — Small town patronage. The Three Musketeers, with Douglas Fairbanks. — A truly wonderful production in every way. But as for getting the people in, it couldn't be done. Worst two days business ever done in this theatre.— J. F. Flaherty, Oaklawn theatre, Danville, 111. — Neighborhood patronage. Universal Don't Get Personal, with Marie Prevost. — Another pleasing comedy drama that pleased all who came. Marie is popular, especially with the men. Played Lee Moran in The Straphanger with this and it's a good one, toe. I guess it's a super-Jewel, as it is better than any of his comedies branded Jewel. — W. P. Perry. Rialto theatre, Cheyenne Wells, Colo. — Small town patronage. Second Hand Rose, with Gladys Walton.— Song hit done in picture form and it goes first class. Pleasing and appealing story that seemed to get over. Drew better than the usual hot weather business, which is about as bad as it is possible to be here just now. — Ben L. Morris, Olympic theatre, Bellaire, O. — General patronage. Tracked To Earth, with Frank Mayo. , COMING! DESERTED AT THE LTARL — Good out-door show that will please the majority if they like westerns. Ran Century The Touchdown with it. Made a good program. — W. T. Biggs, Unique theatre, Anita, la. — Small town patronage. The Dangerous Little Demon, with Marie Prevost. — A pretty good picture. — Adolph Kohh, Pastime theatre, Granville, N. Y. — Small town patronage. The Dangerous Little Demon, with Marie Prevost. — Another flapper story. Prevost is certainly there with the face, figure, acting and everything, but the story is rather thin. Nobody kicked. — Roy W. Adams, Pastime theatre, Mason, Mich. — General patronage. Conflict, with Priscilla Dean. — A good picture, but not as good as Outside The Law. When Miss Dean thinks she can make a picture better than Outside The Law, we're from Missouri. But, at that, we're strong for Miss Dean's pictures and buy them all. — W. P. Perry, Rialto theatre, Cheyenne Wells, Colo. — Small town patronage. The Fox, with a special cast. — Some of the Brother Exhibitors thought this was not very special, but we have bought sa many specials that were not half as good that we were perfectly satisfied. — Fahrney & Elson, Electric theatre, Curtis, Neb. — Small town patronage. The Golden Gallows, with Miss duPont. — A good program picture. — Adolph Kohn, Pastime theatre, Granville, N. Y. — Small town patronage. Man To Man, with Harry Carey. — Picture above the average and pleased my patrons. Do not believe that the picture should be classed as a special. Some beaut'ful scenes. Business fair. — Custer Carland, Victoria theatre, Frankfort, Mich. — General patronage. Nobody's Fool, with Marie Prevost. — My first one with Marie Prevost. Th's is a good one. If you want good comedy, book it. — W. T. Biggs, Unique theatre, Anita, la. — Small town patronage. The Fox, with Harry Carey. — This picture drew out a number that seldom ever attend. House filled to overflow. This one will revive your summer box office' slump. — W. R. Thompson, New^ Holland theatre, New Holland, Ga. — Neighborhood patronage. Headin' West, with Hoot Gibson.— A good picture and pleased my patrons. A couple of good scraps in this one. Plenty of action. — Adolph Kohn, Pastime theatre, Granville, N. Y. — Small town patronage. Wild Honey, with Priscilla Dean.— We've got to be careful what we say about Priscilla because somebody took exception to our "calf-eyed" expression phrase. Here goes: plenty of thrills, ample excitement, a great melodrama, and a wonderful three-day flop. Certainly no one can say that Wild Honey is on a par with Dean's former successes. It is not. — Fred S. Meyer, Palace theatre, Hamilton, O. — High class family patronage. The Guttersnipe, with Gladys Walton. — Not up to her standard. Walton is good, as usual, but the story is weak. — Roy W. Adams, Pastime theatre, Mason, Mich. — General patronage. High Heels, with Gladys Walton.— Very weak story and only the personality of the star saved it from being a poor picture. Gladys is always appealing and if afforded proper stories will steadily grow in favor. — J. H. Talbert, Legion theatre, Norwich, Kan. — Small town patronage. . Tracked to Earth, with Frank Mayo. — Good, and gave good satisfaction.— Adolph Kohn, Pastime theatre, Granville. N. Y. — Small town patronage. The Golden Gallows, with Miss duPont. — Just a program picture Miss duPont looks nice on a one-sheet, but she hasn't a great variety of expressions for the silversheet. — Roy W. Adams, Pastime theatre, Mason, Mich. — General patronage. Across the Deadline, with Frank Mayo. — The first I have run of this star, but he went over good but did not draw. Had several favorable comments from patrons.— Floyd W. Reed, Orpheum theatre, St. Bernice, Ind. — Small town patronage. The Scrapper, with Herbert Rawlinson. — A good picture. — Adolph Kohn, Pastime theatre, Granville, N. Y. — Small town patronage. A Parisian Scandal, with Marie Prevost.— Fair entertainment. — Roy W. Adams, Pastime theatre, Mason, Mich.— General patronage. The Wonderful Wife, with Miss duPont.— Like all the rest of Miss duPont's pictures, good. She is so pretty. My patrons ask for her. — Mrs. Lola Bell, Queen theatre, Lonoke, Ark. — Neighborhood patronage. The Guttersnipe, with Gladys Walton. — Good program picture. — Adolph Kohn, Pastime theatre, Granville, N. Y.— Small town patronage. The Fox, with Harry Carey.— The bes' Carey I have ever played. Should havt raised prices on this. — Roy W. Adams Pastime theatre, Mason, Mich. — Genera patronage. Vitagraph Restless Souls, with Earle Williams.Vitagraphs are usually good. This on good, and they don't hold you up eithe