Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
000333
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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July 22, 1922 EXHIBITORS HERALD 63 — C. R. Sullivan. Fair theatre, Amarillo, Tex. — General patronage. The Little Minister, with Alice Calhoun.— This show got a lot of fine compliments for me and it is a good one. Two ministers spoke of it very favorably, so you can't go wrong in booking this one. — S. V. Wallace. Idle Hour theatre. Cambridge Springs, Pa. — Transient patronage. No Defense, with a special cast. — Verv good picture. Drew well. — C. R. Sullivan. Fair theatre, Amarillo. Tex. — General patronage. The Single Track, with Alice Calhoun. — The report on this picture in the issue of July 1, bearing the signature of Olen Reynolds. Pearl theatre. Hymera, Ind.. should have been credited to Eugene Saunders. Saunders theatre, Harvard, 111. Wid Gunning, Inc. What Do Men Want? with a special cast. — Good picture and did above average business. Title brought them in. — George Yaughan. Grand theatre, Dunnville, Ont. Can. — General patronage. The Blot, a Lois Weber production. — A nice picture, and patrons seemed pleased. — A. A. Neese, Beatrice theatre. Haw River, X. C. — Neighborhood patronage. Our Mutual Friend, with a special cast. — I consider this a real good picture, but it did not draw any crowd. Only fair business. — George Yaughan. Grand theatre, Port Colborne, Ont., Can. — General patronage. State Rights Ten Nights in a Barroom (Arrow). with a special cast. — Went over okay More money could have been put into production, as it shows in spots where settings are cheaply built. Old timers will remember this as it was played on the stage sixty years ago. Has plenty of big moments where action is intense. — Chas. H. Ryan. Garfield theatre. 2844 Madison Street. Chicago, III. — Neighborhood patronage. Isle of Destiny (Rialtoj. with a special cast. — A very good picture, although it is not a new story. Six-sheet is very good. Business good. — M. Oppenheimer. Empire theatre. Xew Orleans, La. — Transient patronage. Silver Spurs (Western Pictures Ex.). with Lester Cuneo. — This is an average program picture. Plenty of rough stuff, if you like it. Poor imitation of "Doug" Fairbanks. — Floyd W. Reed, Orpheum theatre, St. Bernice, Ind. — Small town patronage. Dead or Alive (Arrow), with Jack Hoxie. — Good picture and business. — William Noble. New Folly theatre, Oklahoma City, Okla. — General patronage. Dempsey-Carpentier Fight Pictures (Rickard). — They are good clear picture? which I ran under auspices of local American Legion. Drawing power here very poor. — Adolph Kohn, Pastime theatre. Granville. N. Y. — Small town patronage One Empty Shell iMelburn MoranteV with a special cast. — A poor western with no action kick. Title seemed to be main drawing power. Business built up rapidly for no apparent reason. — Harold F. Wendt, Rivoli theatre. Defiance, O. — General patronage. Station Content (Tri.), with Gloria Swanson. — Excellent picture and business.— William Noble, Broadway theatre. Oklahoma City, Okla.— General patronage. Ten Nights in a Barroom (Arrow). with a special cast. — Good picture, but let it alone, boys, if you have to paymuch more than for a regular feature. I paid too much for it. — A. F. Kehn, Princess theatre, Ogallala, Neb. — General patronage. Where Is My Wandering Boy Tonight (Equity), with a special cast. — Title fine, but greatly overestimated in being a big special. Did heavy exploiting with only ordinary business. Lost money by paying big price for just ordinary production.— C B. Davis. Norwood theatre, Norwood, O. — Neighborhood patronage. Eyes of Youth 'Equity), with Clara Kimball Young. — A very good picture but did not draw. Star's work in this is exceptionally good.— Adolph Kohn, Pastime theatre. Granville. N. Y. — Small town patronage. The Shepherd of the Hills fW. T. Gaskell). with a special cast. — An old time picture that filled the house and brought us many new people, including some of the church people. And they came on a Sunday night at that. This is a picture that I would advise every theatre to run. — J. T. Flaherty, Oaklawn theatre. Danville, 111. — Neighbor hood patronage. Serials With Stanley in Africa (Universal), with George Walsh. — The first few episodes were padded quite a bit, and business was poor or. this serial. Just showed eleventh episode. The last three or four chapters have plenty of thrills, and business is picking up. Ought to finish strong. — Roy Adams. Pastime theatre. Mason, Mich. — General patronage. Miracles of the Jungle ( Federated V with a special cast.— This is a fair serial. Opinion of audience divided. — Adolph Kohn. Pastime theatre, Granville, N. V. — Small town patronage. Short Subjects Pathe News. — Still, unquestionably, and undeniably the greatest News Weekly on many scoops that it would be impossible the market. During June we had so to renumerate all. Play a NEWS — if you're not doing it now. Book it while it's new. And book Pathe News, if yon can.— Fred S. Meyer, Palace theatre. The name MONOPOL Was created with the inception of the State Rights Market. It has always been identified with sure-fire successes. The MONOPOL SHORT REEL UNITS add mucn to its former reputation. NOW READY Monopol Pictures, Inc. 1476 Broadway Netc York City Room 524 Bryant 4416