Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
000336
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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66 EXHIBITORS HERALD July 22, 1922 Theatre Chairs American Seating Co. I4f JicksonBUd. Chicago CHAIR INSTALLED IN BALABAN & KATZ CHICAGO THEATRE BY AMERICAN SEATING COMPANY Qjn Jimmcds 'T'oremoft^Ihcatm THE public-wise manager knows that an audience comfortably seated is half won. He knows, too, that with the other elements of attraction more or less evenly balanced, the more comfortable seats of one theatre will easily swing the decision of "where to go" in its favor. Seating that was tolerated five and ten years ago is endured under protest now or altogether avoided. Our Theatre Engineering Seating Department will be glad to consult with any theatre owner or manager on new installations or renewal of old. We can show you without obligation how your theatre can "cheat old age" and revive its youth for further years of service. NEW YORK 114 W. 41st St. BOSTON 65-D Canal St. CHICAGO 12 E. Jackson Blvd. PHILADELPm 252 So. Broad ■