Exhibitors Herald (Jul-Sep 1922)

July 22, 1922 EXHIBITORS HERALD 69 (.Concluded from page 67) hue on the wall. There is a perfect blend of one color into the others, with diffusion so gradual as to not be perceptible. There is a promenade in the grand lobby at the mezzanine floor level, extending around all sides, which is broad and roomy. The promenade is furnished with great divans and accessory furniture. The interior decorations all are designed for amber lights, which will be used almost exclusively in the building, the architecture of which is a combination of French and Italian Renaissance. There is no light globe to be seen in the theatre proper. A coat of sizing was applied to the interior surface and then a coat of paint which was stippled tan even mat texture. This was followed by a coat of gilder's oil in gold size, which was allowed to stand 36 hours. Then aluminum leaf was applied, which in turn was dusted and polished. A coat of lacquer then was applied, followed by the various glazing colors, which produced the highest reflective power. Drapes by Mandel Brothers \ The draperies chosen by Mandel Brothers. Chicago, have the last word in rich effect for the theatre. They are of silk velours and satins, colored with special dyes, chosen by the theatre management and the artists. They change from a salmon color to a rich burnt orange tone. Other contrast draperies will range from blue to almost a purple tone. Besides the portieres and valances, there will be draperies on fourteen wall panels. • A billiard parlor, with twenty pocket billiard tables, will furnish the idle amusement for patrons of the Miller theatre. The third floor was designed for the purpose of a billiard room and there are no pillars to obstruct the view ar interfere with the players. All the equipment in the billiard room will cost 530.000. The room will be finished in mahogany and old ivory. Music for the billiard room will be furnished by Violano-Yirtuoso, mechanical orchestra, costing $3,000. Use Baird Projectors The projecting room, equipped with Baird projectors, the first to be installed in Wichita, is a treat to the eye of any Dperator, especially Seth Barnes, who is the man behind the battery of machines. The room is 10 by 24 feet and has a ceiling 9 feet in height. All wiring is in large conduits that is concealed in the walls, floors and ceiling. The service is supplied to the projection room through 211,600 circular wire cables, these being rated to carry 312 ampers at 70 volts direct current from a 15 K. W. General Electric constant voltage multiple type motor generator set, the D. C. generator 3t" this set is normally driven by a 25 iorse power, 3 phase 220 volt A. C. motor, )ut there also is a multiple cylinder gasoline engine connected directly with the generator, which can be started immediately, should the city power service be -hut off for any reason. The projectors ?ach are equipped with Peerless Automatic Arc Controls which feed the carions together as they are consumed and <eep the light on the screen uniform. Coast Theatre Gives Radio Concerts Daily (Special to Exhibitors Herald) LOS ANGELES, July 11.— The CaHornia theatre has installed one of the nnest radio broadcasting stations in the \\ est. It was put in operation on July 1, md is broadcasting three concerts daily >>' Elinor's fifty-piece California theatre Jrchestra. RESPONSIBILITY American Film Company Laboratories have a reputation for excellence — a responsible organization of many years standing. Our film printing carries a guarantee of superior work. We would be pleased to explain in detail what this guarantee means to you. We are in a position to store your negatives free — Write for full particulars. Developing Printing Tinting Toning Editing Titling Ordinary film reduced to American Standard Safety Size. (Absolutely fire-proof film passed by all fire underwriters.) Laboratory capacity one million feet per week. AMERICAN FILM CO., Inc. Laboratories 6227 Broadway, Chicago, III. and London, England SAMUEL S. HUTCHINSON, Pre.. American 10 Points QUALITY. Prints known for brilliancy and clearness. Expert staff trained by years of experience, assures highest quality prints obtainable. REPUTATION. Gained in 10 years of experience. RESPONSIBILITY. A concern of strong financial standing. LOCATION. Is the proper geographical location, assuring quick delivery anywhere. EQUIPMENT. All of the most modern obtainable. CLEANLINESS. Within two blocks of Lake Michigan. Away from dirt and dust. SAFETY. Plant approved by both city of Chicago and Board of Fire Underwriters. PROMPTNESS. Accustomed to serve exacting requirements. PRICES Reasonable and competitive. GUARANTEES. Write for our unique guarantee of quality work. Every Exhibitor Can Offer Organ and Orchestra Music DEHIND every screen offering certain factors give an appropriate satisfactory background. The producers have made the visual background, bat you must contribute the imaginative one. Only carefully chosen, pleasingly rendered music can produce this thing that every producer, exhibitor or patron recognizes as "atmosphere." Because the Cremona Theatre-Organ has been developed to meet the highly specialized requirements of film accompaniment, it is recognized as the last word in an instrument of this character. It is unexcelled as a hand-played organ. In addition a double roll system permits playing with standard player roll, or by solo roll with instant changes. Our attractive selling plan is of interest to every exhib tor seeking leadership in his town regardless of its size. Clhe, The Marquette Piano Co. Chicago, u. s. A Cxemona {Efjeatre ©rgan