Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
000347
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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EXHIBITORS HERALD films Read This HEAD and shoulders above the average short feature! They all acclaim them. They all book and boost them. Thev all see in them the ABSOLUTE CLASS of novelty reels." They all see in them PATRONAGE BUILDERS that never fail to add a touch of de luxe to a show. Summertime is the time of tours and tourists — The thoughts of millions turn to foreign climes — The strange places of the world that Hy Mayer pictures so skilfully and so entertainingly in the greatest novelty reel ever created. Give your show that atmosphere of class and learn as thousands of exhibitors are now learning that "Travelaughs" Bring the Cash to All Box Offices DISTRIBUTED BY FILM BOOKING OFFICES OF AMERICA N07 OF THIS REMARKABLE SERIES SUCH IS LIFE IN MUNICH MAIN OFFICES 723 7TH AVENUE, NEW YORK— EXCHANGES EVERYWHERE