Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
000348
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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EXHIBITORS HERALD July 29, 1922 \\\my Released in August! Most talked of and greatest box office sensation ever released; the million dollar Super-Jewel which has established a world's record in attendance figures r Wi v Backed by National Advertising in The Saturday Evening Post iiiiiimiiiiiiiiiiiHilllVliiliiiiiiiiiiiiiiiiiiii ■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■I -^■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■WKli iiuiiHiiiiiiiiiiiiiiimiiHHniiK^At! iiiiiiiiiiiiiiiiiiiiiiiihiiiii"|V.«iv^A es! bi) and with SSSSSKi ■■■■■■■■ •■•■■■■■■••■■i»»>: s:sr F Released in September ! THE YEAR'S BIGGEST PICTURE MOUSE PETERS VIRGINIA VALLI MATT MOORE -m WBSk Released in October! A story the whole world loves made into a picture with the heart appeal supreme with an all star cast headed by HOUSE PETERS MUMAN HEARTS EDITH HALLOR, RUSSELL SIMPSON AND OTHERS from the famous stage play by Hal Reid Directed by King Baggot Backed by National Advertising in The Saturday Evening Post From George Broadhurst's sensational stage success of Langdon McCormick's great play. Directed by Reginald Barker Backed by National Advertising in The Saturday Evening Post /isi SiiuaiMiaiiiiiiMilllllMHaiillliBMiivJ •■•■■■■■•••■•■■■■■■■■■■■■•■■■■■■niiiiilM*1 •••■■■■iliiiiiiiimimiiMiiBiitiiiiiii ^••■■•■■•••■•■MiMiir- ■■■■■■■■II ,a(illliaj|| IIIIIIIMII •■■■■■man _ ^■■■■ittiaiiifvaiiinaii ■■■•■■■■IlliaaiaiiiiS;!: ■■■ /.■■■■■■■■■■'•■•■■••■•■I .■■■•■•••■■iiiaiaaiiiiai.. ■■■■■■■•»■ i TheFn Picture