Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
000349
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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Tulv 29, 1922 EXHIBITORS HERALD THE GREATEST RACING PICTURE OF THE AGE' PRISCILLA mm N AID DEN MY THE KENTUCKY DERBY And a Superb Cast A thrilling screen version of Chas. T. Dazey's stage sensation "The Suburban" Directed by King Baggot Backed by National Advertising in The Saturday Evening Post as "Cigarette" the Daughter of the Regiment in the most magnificent role of her career in ! it !f\f £5 T\\ !f\ rt k J From the immortal novel by Ouida Directed by Tod Browning Backed by National Advertising in The Saturday Evening Pt Released in January! Booth Tarkmgton's-best seller which millions have read and enjoyed made into a great picture with .-^iS ■■■■■■■■■■ supported by Helen Jerome Eddy and a superb cast in JB— 4ii linn • mini met iMiMliiMllffllllk A STIRRING ROMANCE OF THE^ADVENTURES OF AN AMERICAN GIRL Directed by Hobart Henley Backed by National Advertising in The Saturday Evening Post m univ n