Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
000353
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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July 29, 1922 EXHIBITORS HERALD i BOX OFFICE PREPAREDNESS "William Fox presents this superb super-series of proven Box-Office winners that have crowded the special New York City Theatres in which they have been shoivn Released August 20th Released August 27th Released September 3rd A FOOL THERE WAS Released September 10th Released September 17th Lights of New York Released October 8th New York! From its upper to its lower crust — one of those sure-fire pack-'em-in profit makers that every exhibitor always asks for ! The livest, speediest, highest-class super-melodrama ever made — a wonderful proven money-making first-run attraction. It thrilled and packed the great Strand Theatre of New York. "The best out and out thriller seen in a long time." — AT. Y. Sun. One of the most successful Box-Office attractions eyer developed — a superb picture of motherhood and charm — now playing to crowds in the Apollo Theatre, Broadway and 12nd Street, New York City. "The cleanest, finest picture I have ever seen." — Philadelphia Public Ledger. Tested and proven Box-Office money maker. Played to crowded houses in Boston, Denver and Los Angeles — it is destined to be an even greater standard of success than its fortune-making stage play. "See 'Monte Cristo' if you have to mortgage the old homestead."— Denver Times. Inspired by Kipling's famous poem — Kipling's writings have made him and his publishers enormously wealthy — he is the most successful living writer to popular taste in the world — a wonderful picture and a wonderful BoxOffice Money-maker. Opens at Mark Strand Theatre, New York, July 16. ia Every family — every churchgoer, knows of Nero and his gorgeous, dissolute, Christian-burning, barbaric reign, and of his calloused burning of Rome — it is the pageant sensation of New York's summer where it has filled — and is still filling — the Lyric Theatre, 42nd Street and Broadway, New York. "It is indeed a super-film." — N. Y. Evening World. My Friend The Devil ' Released November 19th A masterful story superbly directed that starts audiences to telling their friends about it— the best kind of business for an exhibitor's box office. A Little Child Shall Lead Them Released October 15th A golden story of golden childhood that has won golden opinions from every high-priced expert — a golden opportunity with golden returns for every box-office.