Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
000361
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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EXHIBITORS HERALD 17 Clean Picture unth a Punch In May and June, 1,000 theatres bought this fastmoving, powerful production and this fine combination of skilled director, great cast and resultant good entertainment is drawing heavy patronage into theatres everywhere. ^ ith such a title as your audience-magnet there are instant values for vou in Ohe Marion Fairfax Production The LYIN TRUTH With an all-star cast including NOAH BEERY* MARJ0R1E DAW* PAT O'M ALLEY TULLY MARSHALL Written and directed by MARION FAIRFAX Johnston's Motion Picture News praised it for box-office power and human interest. Moving Picture World rated it as sure-fire entertainment. Harrison says it has good audience values and that all kinds of audiences will like it. Film Daily says, "You will certainly do business with this one;" Exhibitors TradeReview says,"Nobody can fail to like it" and Exhibitors Herald says, "Marion Fairfax left out nothing that audiences like on the screen." In Canada: Canadian Releasing Corporation. Limi