Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
000364
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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20 EXHIBITORS HERALD July 29, 1922 Shooting at the Moon # has ceased to be profitable in the motion picture industry. The time has passed when prosperity could be achieved through haphazard spending of enormous sums to crowd the market with faulty pictures hurriedly produced to meet an imaginary demand. SECOND NATIONAL PICTURES CORPORATION was organized to distribute the best motion pictures produced by independent concerns, and on terms which insure a large share of the gross returns to producer and exhibitor. This is being accomplished by cutting down the enormous expense of distribution resulting from the cumbersome and unorganized condition of the industry in the past, and avoiding the expenditure of huge sums in the pushing of poor pictures which do not justify the expense. SECOND NATIONAL secured the rights to twelve notable pictures, featuring Peggy Hyland Madge Titheradge, Albert Ray and other screen favorites, and enlisted the co-operation of the most efficient established exchangemen in the country. The best product of the independent field now is being offered to Second National, because of the effective method of distribution and the favorable terms provided, for the coming season. Exchangemen are enthusiastic over the quality and appeal of the four pictures so far released in the current season, and exhibitors all over the country are making eager inquiries regarding forthcoming releases. CURRENT RELEASES "THE NIGHT RIDERS," in which Maudie Dunham, Albert Ray and Andre Beaulieu represent striking types in the visualization of Ridgewell Cullum's great story of the Northwest; "BROKEN SHADOWS," an Irish romance from the famous novel, "Nance," by Charles Garvice; "HER STORY," by Dion Titheradge, featuring Madge Titheradge; "DAVID AND JONATHAN," picturization of the popular novel by E. Temple Thurston, with Madge Titheradge. SECOND NATIONAL PICTURES CORP. 140 West 42nd Street New York