Exhibitors Herald (Jul-Sep 1922)

The Story of the Man Who Went Fishing THIS is the story of the man who went trout fishing. He took his stand at a good point along the bank of the stream and watched and waited. Of a sudden there was a flap and a splash in midstream. Knowing that the only fair-sized fish in this water were trout, the fisherman cast his fly to the spot. He pulled his line in at once. But it was not a trout he had caught. A little useless chub was wriggling on the hook. He tossed it off and cast out again. This time he pulled in a copious quantity of river bottom. Again he hurled out his line. He collected an old-water-soaked shoe this time. Then he pulled in a bullhead. Then a little shiner. * BUT FINALLY HE GOT THE TROUT THAT HE WANTED. However — before he got it, he had to take many other poor fish that he had no use for. YOU, too, go fishing every day. You try to catch the whale of a picture that made the big splash in the motion picture sea. But in order to hook up this big one, you have to take many other small fry. You don't get sunburnt where you go fishing. You sit in your office or visit a film exchange. How many times have you angled for that BIG PICTURE— and got it, but you also had to take other smaller, mediocre attractions. Suppose we should tell you of a stream where there are only BIG fish — no bullheads or chubs or small fry to eat up your bait? Wouldn't you fish there ? * WHEN you angle for Goldwyn Pictures next season, you will find that there are only BIG ONES to be had. And therefore you will not have to take any little ones to get these Big Ones. Goldwyn will make only Twenty pictures for 1922-23. Only Twenty! But each of these will be a Great Big Smashing Super-special. You have been watching the news! You know the directors Goldwyn has lined up to make these twenty specials. * THE men behind these pictures are Great Men in the motion picture industry, and they will make pictures greater than those which made their names so great. Not only on the basis of their past successes, but because they are now backed by the greatest resources of their careers, and because they now have stories which you as a showman would be willing to book into your theatres on the weight of their titles and possibilities alone. MARSHALL NEILAN will have powerful stories, unlimited resources and free reign to make motion picture history during the coming year. He will produce all his pictures for Goldwyn on a scale surpassing anything he has ever done in his successful motion picture career. Maurice Tourneur is now in London directing a great picturization of Hall Caine's world-famous novel and play, "The Christian." Allen Holubar is already filming "Broken Chains," the $10,000 prize-winning story and one of the greatest narratives that has ever been written directly for the screen. It was selected from 30,000 manuscripts submitted to the Chicago Daily News. R. A. Walsh has begun production on "Captain Blackbird," a smashing story, and this famous director's first big picture at the Goldwyn studios. Rupert Hughes has not only made all of his widely famous fiction masterpieces available for Goldwyn production, but he will now personally direct each one of them. E. Mason Hopper has finished "Hungry Hearts," from the novel by Anzia Yeziersjca, a photodrama that is going to be the BIG PICTURE of next season, and he will start soon on another splendid story rich in human interest and heart appeal. Moral: Don 't fish for BIG FISH in a stream where there are also small ones, if you can fish in a pond where there are only big ones