Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
000383
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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July 29. 1922 EXHIBITORS HERALD 39 Film News in Pictures PICTORIAL SECTION of Exhibitors Herald Issue of July 29 Stories Told by the Camera Left: Norma Talmadge entertaining First National's "51-aWeek" exploitation men in lily gardens of her Hollywood home. Above: Contest winners in front of Thomas H. Ince studio prior to leaving for a trip on producer's yacht, "Edris." During week's sojourn on Coast the party was feted by producers, stars and directors. Mr*. A. B. Maescher, wealthy Los Angeles civic worker, who is president of DeLuxe Film Company. Mrs. Maescher has gone East with print of her first film, "Night Life in Hollywood." Corinne Griffith, the winsome Vitagraph star, and her new Marmoset which recently joined the star's family and was the gift of a Griffith fan in the person of the captain of a tramp steamer.