Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
000384
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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40 EXHIBITORS HERALD July 29, 1922 Theatre owner or inventor? Both! A. E. Allemand of the Crystal theatre at Arapahoe, Nebraska, is the inventor of a home made sewing machine rewind. Leatrice Joy, who has a prominent role in Marshall Neilan's "Minnie" for First National. Billy Bevan has a hard time keeping the weeds from his garden. Bevan is now appearing in Mack Sennett's "Gymnasium Jim," which is being distributed through the exchanges of Associated First National Pictures. Barbara La Marr continues under Metro Banner. Following success in "The Prisoner of Zenda" and another Ingram feature, she will appear in MetroS-L picture, "Quincy Adams Sawyer." Max Linder directing his latest picture, "The Three MustGet-Theres," a burlesque on Douglas Fairbanks' "The Three Musketeers," which will be distributed by United Artists. Linder has gone to France where he will produce. On location while shooting "The Trail of Hate," second of the "Big Boy" Guinn Williams features which are being produced by Frederick Herbst Production Company. Di Lorenzo, Inc., is distributing the pictures on the state right market. "Blaze Away" was first of the series. The third is "The Freshie," to be issued soon.