Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
000443
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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August 5, 1922 EXHIBITORS HERALD 17 If I can make pictures that pull like this in the middle of the summer, think what those Q big specials of mine will do next Produced at the studios of THOMAS H. INCE CORP. Culver City California n't" »•«>„ . ... TWO GREAT MONEY MAKERS MOTHER O' MINE, a Thomas H. Ince production. — Book this at once. Make all the noise you can. Advertise and talk it to the skies. Your friends and patrons will meet you and greet you for seeing this feature. When they are passing out, stand where they can see you and count the people that will thank you. Ten attractions like this and the American people will cease censoring pictures and will say Bill Hays is the cause of the better productions. If I could receive 52 attractions like this I would close the other 313 days and would have enough money to take a vacation and go and meet Mr. Ince and shake his hand. Book this at once and close six days previous to advertise, and then the receipts will make you smile. I'll bet you'll have enough to give the wife a silk dress instead of calico. It cannot be overadvertised.— Edwin Lake, Lake theatre, Baker, Mont. HAIL THE WOMAN, a Thomas H. Ince production. — Here is as near a 100 per cent picture as we have ever shown. It is the only picture we have ever shown that our patrons came to the box office and took us by the hand and thanked us for showing. . . . We had a nice business two nights on this and First National rented it to us at a price that let us make a profit on it. If you haven't played this do so and go your limit on advertising. It's wonderful, it's clean, and while it has a great lesson in it.it don't lose any of its entertaining power. One lady told me she didn't realize it was an eight reel show. — C. A. Spainhour, Auditorium theatre, Greensburg, Kan. — Small town patronage. From Exhibitors Reports EXHIBITORS HERALD —July 15, 1922