Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
000455
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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August 5, 1922 EXHIBITORS HERALD 29 Film News in Pictures PICTORIAL SECTION of Exhibitors Herald Issue of August 5 Stories Told by the Camera First airplane view of Vitagraph's Brooklyn studios at 15th street and Locust avenue, where producing company owns a tract comprising several city blocks. In modest structure which constitutes but a small unit of the plant, President Albert E. Smith of Vitagraph and J. Stuart Blackton began their motion picture operations. There are five studios and these have a capacity of twenty-five companies. Photo by Major Hamilton Maxwell. J. L. McCurdy, Standard theatre, Cleveland, O., received limitless publicity recently and assisted W. E. Arnold to win an endurance record in piano playing. McCurdy placed a projection machine in the Wurlitzer store window and screened Universal's "Outside the Law" and two Century comedies for the pianist during long night vigil. Several hundred interested spectators enjoyed the performance from 1 a. m. to 8 a. m. Will H. Hays, president of the M. P. P. D. A., has gone to the Coast to meet the players and the men who direct the pictures. Here he is receiving instructions from Norma Talmadge, First National star, on operating a camera. The picture is so real that we almost forgot to mention that it is a composite, First National's photographer being responsible for the illusion.