Exhibitors Herald (Jul-Sep 1922)

August 5, 1922 EXHIBITORS HERALD 35 Spirited Contest Looms at Fall Election of A. M. P. A. Two Nominees in Field for Vice-Presidency— Broadway Buzzes With Talk of Two Complete Slates in the Field (Special to Exhibitors Herald) NEW YORK, July 25. — A spirited contest looms on the horizon of the next A. M. P. A. election, which takes place the second Thursday in September. The only openly declared difference of opinion as to who should be honored by electoral confidence, is in the case of the vice-prsidency. For this both J. W. O'Mahoney, director of publicity and advertising of Educational, and Victor Shapiro, Pathe publicity director, have been named. Exhibitors Depending On the Trade Papers survey by Howells Shows Selling Importance of Industry's Press (Special to Exhibitors Herald) NEW YORK, July 25.— Exhibitors lepend upon trade paper advertising for he announcement of coming attractions ind -their merits and it is as a result of rade paper advertising exhibitors are irompted to make direct inquiry for pecific productions rather than to delend upon salesmen to first acquaint hem with the box-office value of an atractaon. This is the finding of the David P. lowells Sales Company, state right disributors, following an exhaustive surey of the motion picture industry. Independent Market Promising The survey declares that ninety per ent of the theatres of the country are eady and willing at all times to play ndependent pictures and reports the Majority of independent exchanges in 'tie market for good pictures and plenty if them. Stars are becoming less important at he box office. Society dramas with a trong element of corned}', and cosjme productions, not strictly historical ut strongly dramatic, are being well reeived. Exhibitors 2re depending more and lore on newspaper advertising and will lcrease the amount of space used in the ress this fall. Novelties Bringing Results Another interesting finding is that novlty advertising articles for distribution mong theatre patrons are bringing big esults at the box office. Exhibitors are onfining their advertising, it reports, to a'o styles of 1 sheets, two styles of 3 heets, a 6 sheet, and only when they ave an extraordinarily big special, 3 4 sheet. 1. A#. P. A. Comes to Aid of Orphan Asylum (Special to Exhibitors Herald) NEW YORK, July 25.— The Assorted Motion Picture Advertisers, repre;nting the advertising and publicity ranches of the motion picture industry i the east, has enlisted in the emergency rive for the Israel Orphan Asylum as le result of action taken at the associaon's weekly meeting recently. The asylum, which has been a shelter >r more than 200 Jewish orphans who ould otherwise be homeless, was totally estroyed in the Arverne fire a short me ago. Morris Ryskind, who is repreinting the orphanage's efforts to raise inds and who has obtained the support : the publicity and advertising men, anDunces that the following screen artists /ailable in the East have promised their operation: Dolores Cassinelli, Marion avies, "The Blond Vampire," Johnny ines, Alice Brady, Jack Holt, Hope ampton, Mabel Ballin. Hugo Ballin. ena Keefe, David Powell, Pearl White, etty Blythe, Richard Barthelmess. auline Garon, Gwynedd Vernon and ucy Fox. Opens New Theatre (Special to Exhibitors Herald) VIROQUA, WIS., July 25. — B. C. "own has opened his new Temple theae, a thoroughly modern playhouse, in is citv. The selection of candidates for the annual election is made by a nominating committee. Usually there is such unanimity of opinion on the part of this committee that but one candidate for each office is named. However, this year, the nominating committee turned in a majority and a minority report. The majority report slate shows the following: President — John Flynn. Vice-President — J. W. O'Mahoney. Secretary — Tom Wylie. Treasurer. — Horace Judge. Directors — C. L. Yearsley, Paul Lazarus, Nat Rothstein, P. A. Parsons, Arthur Brilant, Charles Barreix, A. M. Botsford, Howard Deitz, Victor Shaftro. Managing Editor of Bulletin — James Loughborough. Chamber of Commerce Chancellor — Sam Palmer. The minority report shows the selection of all of the above with the exception of the substitution of the name of Victor Shapiro for vice-president, and that of J. W. O'Mahoney for the board of directors. Talk of Entire Slate The nominating committee this year is composed of Horace Judge, Arthur Brilant, Nat Rothstein, Paul Gulick, Sam Palmer, James Loughborough and Hopp Hadley. All took part in the selection of candidates with the exception of Hopp Hadley, who was not present. The notification to the members of the reports of the nominating committee points out that, according to the bylaws, any seven members can place in nomination any number of members in good standing for any offices they so desire. Victor Shapiro says he is not seeking any office in the A. M. P. A. and asked his adherents to withdraw his name, but this they have refused so far to do. Instead of this, it is rumored along Broadway that an entire new slate is being prepared and will be presented with the required number of signatures. Promise Clean Hot Contest This would probably bring about a spirited contest all along the line, and as a former president of the A. M. P. A. expressed it, inject a lot of interest in the election. He said: "A good clean hot contest would be a good thing for the association. That sort of thing always gets the members out of a groove and puts pep into the whole organization." International News Manager Back Home; Severely III Abroad (Special to Exhibitors Herald J NEW YORK, July 25.— Much anxiety was set at rest when Edgar Hatrick, general manager of the International News, whose service is published through Universal, returned to New York on the Mauretania. In the middle of April, Mr. Hatrick went to England to reorganize the news gathering staff of International. Just as his task had been completed he was taken ill with typhoid fever and sent to the hospital on May 1, the day before he had planned to sail back to New York. So severe was his illness that for a few days his life was despaired of. However, he passed the crisis safely and after a week spent at Bournemouth he was permitted to sail on the Mauretania. Mr. Hatrick is still convalescing at his home in Larchmont. "What Sxhibitors are saying about "I would just as soon close up as try to operate my theatre without the HERALD." — G. A. Rea, Forum theatre, Hillsboro, O. "I enjoy reading the H.ERALD very much, especially What the Picture Did for Me and Letters from Readers." — H. T. HODGE, Gem theatre Company, Abilene, Tex. "We like the HERALD." — C. D. WEAKLEY, Hardin Entertainment Company. Hardin, Mo. "I get many useful helps from the HERALD on advertising stunts that other exhibitors use which I twist about to fit my local conditions." — T. H. SMITH, Princess theatre, Colchester, 111.