Exhibitors Herald (Jul-Sep 1922)

Page scan 000512 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
000512
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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EXHIBITORS HERALD August 12, 1922 Here *e* are-lhe i /hedbert\J||||||b||| DWLINSON iWHillH tojrtSfiMt AN ALL-STAR CAST •featuring GLADYS brockvellx** Nine Paid Back Directed by rving' Cumming's N /"GLADYS H ( VALTON Top tf the n Morning M . . Galloping HOOT BSON by Anne Caldwell \ Oirected by Edward * ^. Laemmle -^2. by Bernard Hyn /man Directed by Pollard ^^p*1 Harry INE splendid productions that will stand up under all the promises you want to make for them! They're built for BIG exploitation methods — get behind them with every bit of showmanship you've got. Call on the Universal Exploitation Manager in your Exchange— he'll help you put your show over to a harvest of profit. Glance at the titles — they are the kind you can exploit to the skies ! So are the stars — the stories and the directors. The Winning Nine will win for every wise showman in the land! SAVE SOME TIME FOR THE WINNING NINE! MAYO „ Caught Bluffing By Jack Becholdf Directed by LamberiHillyer HERBERTS RAWLINSON \ I Confident! 4 /Gladys VALTON IN Girl who Ran Wild By Bernard Hyman Directed by ■v Nat Ross HOOT \ GIBSON *' lone Hand \ By Ralph Cummins , Directed by Nat Ross /HENRY B. WALTH ALC\ ' MARJORIEDAW RALPH GRAVES in Long Chance by Peter B.Kyne Directed by Jack Conway ^^Sm^ By Bret Harte Directed by Rupert Julian Uni\cral Ar;ac:os;r Luxe^tAW