Exhibitors Herald (Jul-Sep 1922)

NEWSPICTURES \\riTH a view to giving the exhibitor a better understanding of the importance of the W News Weekly, to himself and to his public, and also for the purpose of providing ways and means whereby the exhibitor may apply better exploitation to his News Reel feature, the "Herald" has established this department. SHOWMEN REPOR T SPECIAL VALUES IN NEWS REELS Showmen writing and reading this paper's invaluable report department. "What The Picture Did For Me," again have demonstrated their superior showmanship, entering earnestlv into the important work of establishing newspicture values. The following are two of the newspicture reports from this week's issue : MORVICH, KENTUCKY DERBY WINNER (International News No. 39). — This is FOX NEWS No. 84: Mayor Mitchell Honored at Woodlawn, N. Y. — Suzanne Wins Tennis Championship — V. S. Embassy Building Dedicated at Rio — Burbank Celebrates 73rd Birthday — Paris Decrees New Hair Dress Styles — German City Observes 1,000th Anniversary — Shriners at St. Louis — Freight Cars in Head-On Collision at Joplin — Cox Reviews Mass. National Guard — Hoover Wins Diamond Sculls in England — Auto Perambulator English Novelty— New York Warehouse Fire Costs Million. FOX NEWS No. 85: Notables Visit Boy Scout Camp in X. Y. — Paris Observes Bastile Day — Seattle Beach Has Swimming Instructor for Kiddies — Battle Staged at Battle Creek in Honor of Retiring General — Lake Regatta Attracts Thousands — Bathing Beauties in Parade at Venice, Cal. — Unearth Grecian Statue 2,000 Years Old — King Manueal Welcomes Argentine President at Hague — Dutch Welcome U. S. Students-— Texas Farmer Invents Boll Weevil Exterminator— Observe 25th Anniversary of Klondike Rush — Dallas Swimming Girls Introduce New Stunts — Gun Practice at Ft. Armstrong. INTERNATIONAL NEWS No. 59: American Passion Play Staged at Hollywood — Chile and Peru Ambassadors Sign Treaty in Washington— Japanese Admiral Welcomes Denby — Lilliputians Arrive in U. S. — French African Chiefs See Military Review — Human Hydroplane Sets New Record at Brighton Beach— Air Men Practice at Rosewood Arsenal — Cartoon — Specials. INTERNATIONAL NEWS No. 60: England's Royal Family at Wedding of Heiress — Mrs. Hearst Supplies Milk to New York's Needy Babies — Pigeons Race Over Atlantic — Harding's Dog Gets Birthday Cake — Biggest Crowd on Brooklyn Bridge — N. Y. Welcomes Oar Champion— Test Life Saving Apparatus — Chicago Models Display Fur Styles — New U. S. Submarine Inspected — India's Sacred Bulls Lead Monster Demonstration for Jailed Leader. KINOGRAMS No. 2165: Russians Thank U. S. for Food — Rodeo at Livermore, Cal. — Girl Scouts Like Water Sports — Inspect Boy Scout Camps — Denver Man Has Tiger Pet — Yankee Net Stars Home — Work of U. S. Ship Pilots — Chicago Woman Banquets Creditors — Shriners in St. Louis — Missouri School Claims Enrollment Record — Specials. KINOGRAMS No. 2166: Peru and Chile End Controversy — Swimmer Sets Record at Brighton Beach — French Celebrate Bastile Day — Tilden Wins Tennis Match — American Passion Play Staged in California — U. S. Labor Board in Conference.— Ty Cobb Given Tiger Pet — Senators Discuss Rail Situation — Bathing Beauties Parade at Venice, Cal. — Helicopter Twenty Years in Making — Specials. PATHE NEWS No. 60: 1.000 Orangemen Celebrate Anniversary of Battle of the Boyne — New Jersey Vaccinates Dogs — Peru and Chile Settle Differences — French Celebrate Bastile Day — Bull Fighting Popular in Portugal — Denby Welcomed in Japan — Lilliputians Arrive in LT. S. — Freckle Contest at Jacksonville — Rainfall Map — I'. S. Sea Students Start World Tour — Plane and Motor Provide New Beach Sport — Specials. SELZNICK NEWS No. 1059-c: Florence North Woman Boxer Manager — Germany Not All Gloom — Harding Begins Vacation — French Horses Ride in Motors — Newark Cooks Use Liquified Oxygen — French Wine Taster Has Enviable Job — 25,000 Brave Downpour to Attend K. K. K. Ceremonies in Texas. SELZNICK NEWS No. 1060-c: Lilliputians Arrive in U. S. — Acquaplane and Speed Boat Give Texans Thrills — Races Open at Auteuil — Peru and Chile Sign Treaty — American Passion Play Staged at Hollywood — New York Dogs Wear Shoes — Mass. Farmer Gives Fortune to Workers' Unions — Ty Cobb Not Slipping — Germany Scene of Anti-Monarchist Demonstration — France Celebrates Bastile Day. SELZNICK NEWS No. 1061-c: Royalty Attend English Wedding — August Thomas Made Landis of Stage — Japan Welcomes Denby — Rhode Island Mines Operate — French See Grand Prix Run — U. S. Accepts Foreign Plane — Good Seamanship Features Yacht Race — English King Officiates at Opening of Noble Hall on Thames. a special news reel at regular price and worth playing up with extra advertising. The race is a peach. Order it. — Philip Rand, Rex theatre, Salmon, Idaho. SELZNICK NEWS NO. 1054: — This issue is crammed with most interesting events and offers plenty of variety. There are two or three items which can be featured in advertising and figured on to draw some business. — Harold F. Wendt, Rivoli theatre, Defiance, O. These reports are selected for reproduction on this page as containing specific reference to the exploitation value of certain newspicture editions. While the majority of newspicture reports set forth box office opinions of stated newsreel publications, performing a vital service to the exhibitor booker, the reports referring to specified editions as especially rich in material w hich may be well exploited are of essentially timely value. Messrs. Rand and W endt. notably identified with theatre advance at all times, have set a readily adaptable precedent in their current contributions. They have demonstrated that a single edition report may lead showmen to the capitalization of a newsreel in such a way as to add materially to the receipts for the period of its exhibition. It is patent that any showman booking either of the editions concerned will not fail to take due advantage of the opportunity offered. As previously noted in this department, newspicture reports to "What The Picture Did For Me" have increased greatly in number. This increase has been of steady character. It is plainly to the interest of all concerned to take steps toward developing through this medium a co-operative exchange of newspicture information which will bring treatment of this class of product to its proper level. INTERNATIONAL REORGANIZING FOREIGN STAFF T7 DGAR HATRICK, general manager of the International Film Service, now in London, announces assignment of Edward Getlin to the Paris Bureau. Umberto Romangnoli as manager of the Rome Bureau, and the retention of George Allison as London executive. Captain Ariel Yarges remains as International's general European manager. Office enlargements and additions to ■p DDIE GETLIN, Ariel Varges, E. B. Hatrick the camera staff abroad are also an •L-' and Umberto Romagnoli, European general rep noUnced as made in the interest of resentatives of International ISewsreel Corpora „ . , , Hon, photographed in front of the Paris Bureau. developing efficiency and product.